Honda Presents Local Resident with Brand New 2001 Civic, Customized and Autographed by Pop-Punkers blink-182

CIVIC TOUR LOGO
Civic Tour logo. (PRNewsFoto)[AG]
VENICE, CA USA 02/15/2001
            Rosemary DeAngelis of Milford, N.H., Named Grand-Prize
                     Winner of civictour.com Sweepstakes

    NASHUA, N.H., Aug. 14 On Saturday, August 11, Rosemary
DeAngelis of Milford, N.H., drove home in a new 2001 Honda Civic EX Coupe,
custom-designed and autographed by the infamous pop-punk band, blink-182.
DeAngelis, 40, was selected as the grand-prize winner from thousands of
entries in Civic Tour's national online "Drive Away with blink-182"
sweepstakes, which was held on civictour.com from March 5 to June 10.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20010215/LATH051LOGO )
    During a special presentation at Peters Honda in Nashua, N.H., Mark
Panoncialman, assistant manager of national advertising for American Honda
Motor Co., Inc., presented the lucky blink-182 fan with a sleek silver Civic,
bearing blink-182 graphics and the autographs of band members Mark Hoppus, Tom
DeLonge and Travis Barker.  DeAngelis will be sharing the blink-182 Civic with
her two teenage children Erik, 18, and Mallory, 16.
    "When I found out I won the car I just couldn't believe it," gushed
DeAngelis at Saturday's presentation.  "I was afraid someone would tell me it
was all just a joke."
    DeAngelis is one of only three people in the country to win a custom Civic
designed by blink-182.  Two vehicles were awarded through local radio station
contests in New York and Los Angeles during Civic Tour stops by blink-182
earlier this year.  The Civic give-away is a highlight of Civic Tour, Honda's
latest venture into the music arena and an integral part of the company's
marketing efforts to create a lasting benefit to core consumers through music.
blink-182 drove the inaugural leg of Civic Tour on a nine-city cross-country
excursion this spring, followed by rock band Everclear who recently wrapped up
the tour's second leg.
    Honda developed the Civic Tour as a unique promotion where music fans can
catch one of their favorite acts and have a chance at winning a customized
Honda Civic Coupe designed and autographed by the band.  Fans can still enter
to win Everclear's flag-inspired black-and-orange striped Civic, autographed
by the band, on civictour.com through August 31.
    Civic Tour was created by marketingfactoryinc., the entertainment
marketing agency that was appointed as lead marketing partner by American
Honda Motor Co., Inc. and their advertising agency, Rubin Postaer and
Associates (RPA).

    Based in Venice, Calif., marketingfactoryinc. is a boutique entertainment
marketing agency with creative, marketing, production and publicity
departments that specialize in music and popular lifestyle brands.  Since its
inception in April of 1999, marketingfactoryinc. has enjoyed successful
partnerships with national clients by developing and producing innovative
entertainment marketing campaigns, connecting brands with bands.
marketingfactoryinc. is currently producing the inaugural Civic Tour for
Honda, in addition to developing promotional programs for Acura and
mp3.com/Heineken.  Recently, marketingfactoryinc. created and produced audio
content-based promotions for the Vans Warped Tour, Spin Magazine and
ChickClick.com, while also servicing Yahoo!Music, Sony PlayStation, Diamond
Rio, Wherehouse Music, OP, Eruptor Entertainment and EIDOS Interactive.

    American Honda began operations in North America in 1959 with the
establishment of American Honda Motor Co., Inc., Honda's first overseas
subsidiary.  Today, more than 19,000 associates in the United States are
employed by Honda in the areas of design, development, engineering, assembly
and sales of Honda and Acura products.  Honda operates 10 manufacturing
facilities in North America that produce automobiles, motorcycles, all-terrain
vehicles, power equipment, transmissions and engines, using domestic and
globally-sourced parts.

               Click here