BMW of North America to Launch Next Generation Telematics Services

    WOODCLIFF LAKE, N.J., Aug. 14 BMW of North America, LLC,
has selected ATX Technologies of Dallas, TX and Cross Country Automotive
Services of Boston, MA to develop enhanced integrated telematics services for
its model year 2003 vehicles.  Services such as automatic collision
notification and one-press-of-the-button emergency call response will provide
BMW drivers with the latest advances in summoning assistance and emergency
medical help.

    Location-based roadside assistance will be delivered by Cross Country
Automotive Services in concert with ATX Technologies.  This telematics
solution will be able to accurately locate motorists who require roadside
assistance in the United States and Puerto Rico, in turn allowing prompt
dispatching of the nearest available service provider.  The ultimate goal is
to reduce customer down time when rendering assistance.

    BMW of North America, LLC, pioneered the introduction of on-board
navigation systems when it first offered nationwide map database coverage with
its 1997 model year 5 and 7 Series.  When combined with an integrated cellular
telephone, location enhanced roadside and emergency assistance became just a
push of the button away.  This combination became a standard offering on all 7
Series, effective March 2000.  BMW's telematics service has been continuously
enhanced since its launch, with the model year 2003 application targeted to
offer upgraded services, with or without the on-board navigation system.

    Hans Duenzl, Vice President of Aftersales & Engineering at BMW of North
America, stated: "The alliance of ATX Technologies and Cross Country
Automotive Services will result in greater customer satisfaction due to
quicker response times.  BMW believes this is a break-through solution
delivered by two respected telematics service providers.  We believe that
telematics should be designed to reinforce our customers' expectations that
BMW is providing them with leading edge technology and safety."

    Steve Millstein, CEO and president of ATX Technologies, commented: "We are
excited to partner with BMW to provide the caliber of innovative services its
customers expect.  We are confident this customized BMW telematics system will
be viewed by BMW owners as an essential part of the BMW driving experience."

    Mike Saxton, CEO and president of Cross Country Automotive Services,
affirmed: "CCAS is pleased to provide its best in class mobility related
customer service as a critical component to BMW's next-generation
communications platform.  For over 30 years, CCAS has helped automotive
companies such as BMW retain valuable customers by providing industry-leading
roadside assistance, safety & security and concierge services.  Through this
partnership, the company will continue to set the industry standard for
customer service as the industry moves toward adopting future telematics
solutions."