Newgen to Provide Volvo With Private Branded, On-Line Promotion Builder

        Agreement Will Provide Retailers with Tool to Cost Effectively
                             Build Brand Loyalty

    SAN DIEGO, Aug. 14 Newgen Results Corporation, a wholly-
owned subsidiary of TeleTech Holdings, Inc. today announced an
agreement with Volvo Cars of America to provide Newgen's 'Carabunga' product
as a private branded direct marketing tool.  This Internet-based capability
will enable all 340 Volvo retailers across the country to create customized
Volvo promotions on-line.
    
    "We are pleased to be able to offer our retailers this customized
promotional tool," commented Matt Falcone, Volvo Aftersales Marketing
Specialist.  "Newgen's product allows our retailers access to pre-approved
Volvo specific artwork and promotions without having to go through the time
and expense of using an ad agency."

    This dynamic "high-tech" tool is fully endorsed by Volvo Cars of North
America and allows retail facility personnel to build "one-to-one" marketing
campaigns on-line for service, parts and accessory promotions along with
new/used vehicle purchase campaigns.  Promotions take less than 30 minutes to
create and once submitted, they can be distributed in less than 72 hours.
Retailers will also be able to choose the delivery method for their campaign
including traditional mail, e-mail or a combination of the two.

    "This is the first time Newgen has offered a 'customized' version of its
Carabunga product," stated Les Silver, President of Newgen.  "Volvo is an
important customer and we are pleased to provide a solution that makes
business so much easier for their retailers."

    Retailers who maintain their database with the Volvo Owner Target System,
as administered by Newgen, ensure that they will have more marketing options
and the most accurate list available.  Retailers can also use their own
customer database for promotions.