Owner Vanity, Aesthetics, and Functionality Drive Growth of Light Truck Accessories Aftermarket

    SAN JOSE, Calif., Aug. 13 As competition intensifies in
the light truck accessories aftermarket, manufacturers need to expand their
customer base in order to boost revenues.  To attract new consumers,
aftermarket participants should emphasize the functionality of accessories as
well as their aesthetic contribution to a vehicle's unique style and
appearance.
    According to new analysis by Frost & Sullivan
(http://www.transportation.frost.com ) found in North American Light Truck
Accessories Aftermarket, the total market amounted to $1.59 billion in 2000.
Steady growth will continue through 2007, with forecasted revenues of
$1.89 billion.
    Previously, light trucks were classified as a type of commercial
transportation, now this definition has been expanded to include sports wagons
and sports utility vehicles (SUV).  The target demographic has been extended
to include more male and female drivers from urban and suburban regions, and
diverse economic backgrounds.
    "The changing demographic profile has helped increase the demand for
accessories that combine function with style," says Frost & Sullivan Industry
Analyst Jasmine Sachdeva.  "This new group of owners have the extra income to
purchase accessories to add style to their vehicles."
    Since light trucks are no longer used exclusively for commercial work,
drivers are investing more in both their automobiles' performance and
aesthetics.  Automotive accessories serve a functional purpose by supplying a
specific measurable job for the vehicle owner.  Just as importantly, these
accessories also provide the vehicle with an instant "face-lift."  The ability
to combine these two elements increases the appeal of aftermarket accessories
for end-users.
    "Most owners of light trucks often purchase accessories as a means of
improving the aesthetic appeal of their vehicles," says Sachdeva.  "Aesthetics
is the primary motivator to purchase, with functionality being a secondary
force.  This vanity is a unit shipment driver for the aftermarket."
    Frost & Sullivan presents the 2001 Marketing Engineering Awards to
companies that have worked diligently to make a positive contribution to the
light truck accessories aftermarket.  These market specific awards are
presented to: A.R.E., Inc.; Line-X Corporation; Lund International Holdings,
Inc.; Penda Corporation; and Westin Automotive Products.
    Frost & Sullivan is a global leader in international strategic market
consulting and training.  This ongoing research is part of the Aftermarket
Subscription Service, which also includes market analyses on North American
Automotive Aftermarket for Selected Accessories and Convertible Top, Sunroof,
Floor Mat, and Seat Cover Aftermarket.  Frost & Sullivan also offers custom
consulting to a variety of national and international companies.