Billy Dee Williams Lands at Planet Hollywood For Foundation Fundraiser
Billy Dee Williams Lands at Planet Hollywood For Foundation Fundraiser
NEW YORK, Aug. 13 Film icon Billy Dee Williams is set to star in Oldsmobile's unique Celebrity Convoy to benefit Black colleges when the month-long, New York fundraising campaign lands at Planet Hollywood, located at 1540 Broadway, on Wednesday, August 15th from 7 p.m. to 8 p.m. Williams will conduct a meet and greet with fans outside of Planet Hollywood, while encouraging donations to the Tom Joyner Foundation benefiting historically Black colleges and universities. Oldsmobile Bravada is sponsoring the ambitious campaign. The legendary actor is renowned for his galactic roles in "The Empire Strikes Back" and "Return of the Jedi," not to mention parts in the richly memorable "Lady Sings The Blues," "Mahogany" and "Brian's Song." Williams is continuing his partnership with Oldsmobile that was established earlier this year with his recording of two radio spots. To execute the fundraising campaign, Oldsmobile is taking five of its all- new, redesigned 2002 Bravada SUVs on the road in convoy fashion in and around the Big Apple, landing at various hot spots and events. Each convoy consists of at least one celebrity who, at each pre-arranged destination, participates in an outdoor meet and greet and talks about the importance of supporting African-American students. Donation envelopes are distributed on site at each event. Other celebrities to be featured during the campaign include Joyner, R&B sensation Gerald Levert, legendary soul music group The O'Jays, hot new recording artist Alicia Keys, "New York Undercover" star Malik Yoba, song- stylist Angie Stone and many more. Oldsmobile will make a donation to the Foundation in the name of each of the participating celebrities. The company will also match donations to the Foundation generated by Convoy attendees. Urban contemporary radio station WRKS, which hosts Joyner's popular morning show in the New York market, is promoting the more than 16 Celebrity Convoys traveling this month to various boroughs.
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