Experian Launches Auto2Market

    Online marketing tool connects automotive manufacturers and dealers

    TRAVERSE CITY, Mich., Aug. 8 Experian(R) Automotive today
announced the launch of Auto2Market(SM), a Web-based tool allowing dealerships
online enrollment into automotive manufacturer-sponsored parts and service
promotions.  Demonstrations will be available at the Experian booth during the
Traverse City Management Briefing Seminars.
    Experian partnered with Pal Graphics, Inc. to provide a tool allowing
automotive manufacturers to control the look and feel of dealer promotion
messages, while monitoring enrollment activity and coupon usage for each
dealership.  Manufacturers can offer dealers the opportunity to select
specific promotions including, but not limited to, quarterly parts and service
promotions, wholesale parts promotions, on-demand sales and owner-retention
programs.  Dealers benefit from this service by having the ability to
personalize and customize their specials and coupons, with no limit on the
number or type of promotions offered.
    Auto2Market offers the following benefits:

    *  Delivers an Internet-based service product, providing instant access to
manufacturer-sponsored promotions
    *  Controls the "look and feel" of dealer campaigns, protecting brand
image for automotive manufacturers
    *  Puts dealers in control of personalization and customization of
specials and coupons
    *  Provides turn-key solutions, offering integrated print fulfillment
options such as direct mail pieces
    *  Highlights the most successful and profitable dealership participants
to automotive manufacturers for online monitoring efforts

    "The beauty of Auto2Market is automotive manufacturers can now control
their brand and key messages, providing a real piece of mind," said Ken
Kauppila, executive vice president of Experian Automotive.  "At the same time,
our product offers dealers the flexibility to design and implement a variety
of customer campaigns."
    "Auto2Market is a perfect application for Experian's clients," said Tom
Nitch, vice president of business development for Pal Graphics, Inc.
"Auto2Market makes it easier for manufacturers and dealers to benefit from the
unique Experian consumer and motor vehicle information, creating a competitive
advantage."

    About Experian
    Experian Automotive offers a complete range of automotive information
solutions to manufacturers, dealers, finance and insurance companies and
marketing agencies.  Experian's state-of-the-art technology, consulting
services, direct marketing and database tools assist companies serving the
automotive industry to better understand existing customers, effectively
target new prospects, increase customer satisfaction and loyalty, and
ultimately reach its business objectives.  The company's National Vehicle
Database is an expansive database housing information on more than 329 million
motor vehicles nationwide, serving as the basic building block from which all
of Experian's automotive information solutions originate.
    Experian is an information solutions company.  It uses the power of
information to help its clients target prospective customers, manage existing
customer relationships and identify opportunities for profitable growth.
Through multi-channel delivery of its Web-based products and services,
Experian enables its clients to conduct secure and profitable e-business.
Experian is a subsidiary of the GUS plc and has headquarters in Nottingham, UK
and Orange, California.  Its 12,000 people support clients in more than 50
countries.  Annual sales are about $1.5 billion.
    For more information, visit the company's Web site on http://www.experian.com

    About Pal Graphics, Inc.
    Pal Graphics, Inc. is a provider of graphic arts, print, fulfillment, and
Web development services.  Established in 1958, Pal Graphics specializes in
proprietary database marketing solutions using the latest technologies to
merge Internet applications with print and fulfillment services.

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