Vehix.com Names New President
Vehix.com Names New President
SALT LAKE CITY, Aug. 8 Utah-based Vehix.com, the automotive website designed to help consumers access the information necessary to purchase their ideal car, has named Derek Mattsson to the post of President. In that capacity, the former sales, marketing and Internet executive will direct the expansion of Vehix's national presence through alliances with national cable television companies. Vehix.com founder, John Garff, will retain his responsibilities as the company's CEO. Mattsson's appointment represents a return to Vehix.com. For the past year, he worked as senior vice president of sales and marketing for OneMediaPlace, a leading business-to-business net marketplace for media. Prior to working at OneMediaPlace, he was regional vice president of AT&T Media Services, overseeing advertising sales operations in a seven-state area. As part of that assignment, Mattsson also coordinated the business partnership between AT&T Broadband and Vehix.com. Prior to working for AT&T Broadband, Mattsson held a variety of positions at several advertising agencies, including Della Femina McNamee WCRS, Tracy Locke Advertising, and Harris & Love, Inc. The accounts he represented included McDonald's, Pepsi, Smith's Food & Drug, Blue Cross and Blue Shield of Utah, and Nestle, among others. Mattsson attended the University of Utah, and currently serves on the Board of Directors of the University of Utah David Eccles School of Business Alumni Association. He has been a member of the Rotary Club of Salt Lake City, the American Advertising Federation, Cable Advertising Bureau, Utah and Denver Advertising Federations and the Alta Club of Salt Lake City. He has supported numerous civic and charitable organizations including the Sundance Film Festival and Children's Theater, Utah and Denver Ronald McDonald Houses, the Salt Lake Acting Company, the YWCA, Denver Museum of Natural History, the Aspen Jazz Festival and the cable industry-sponsored KAITZ Foundation that promotes diversity in the workplace. About Vehix Vehix.com is a leading online automotive e-commerce company that provides consumers with the information needed to purchase a new or used vehicle. The Internet website (http://www.vehix.com) allows consumers to research pricing, specifications and other relevant information regarding new and pre-owned vehicles. According to Garff, "This services provides benefits to consumers by supplying them with facts that allow them to make informed and intelligent decisions when purchasing and owning vehicles." The Vehix.com website receives more than 7 million hits and 350,000 page views per day and attracts over 1 million unique servers per month. The website also provides customers with over 400,000 new and used vehicle listings in its auto classifieds each month.
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