ATVA LAUNCHES NEW WEB SITE: ATVAONLINE.COM

V01001
Tuesday, August 7, 2001
FOR IMMEDIATE RELEASE
Contact: Doug Morris
Phone: (614) 575-5585
FAX (614) 856-1920


                   ATVA LAUNCHES NEW WEB SITE: ATVAONLINE.COM

     PICKERINGTON, Ohio -- The All-Terrain Vehicle Association (ATVA) is pleased

to announce the launch of ATVAonline, the Association's new web site. Now

available at www.ATVAonline.com, the site is designed to help ATVA members take

full advantage of Association benefits, and to provide non-members easy access

to information about the ATVA.

     ATVAonline features sections on where to ride, ATV clubs, news of interest

to ATV enthusiasts, and ATV racing. Most important, ATVAonline includes a

"Protect Your Rights" area, where ATVers can learn about legislative and

regulatory action affecting ATV use, and what the ATVA is doing to protect their

rights.

     "We're excited about raising the curtain on ATVAonline today," said Doug

Morris, Director of the ATVA. "Along with our toll-free member-services line --

1-866-ATVA-JOIN -- we believe our new web site will become a valuable tool for

all ATV enthusiasts."

     The ATVA, which was formed earlier this year, is the only national

membership organization devoted exclusively to riders of all-terrain vehicles.

     "ATVing is the fastest-growing form of motorized recreation in America,"

said the ATVA's Morris. "We formed the ATVA because we saw a need for an

organization dedicated to helping our sport through this time of rapid growth.

We're here to serve both recreational riders and those involved in ATV racing,

and to represent the legislative and regulatory interests of ATVers at the

local, state, and federal levels."



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     The All-Terrain Vehicle Association (ATVA) is dedicated to increasing

members' enjoyment of riding and owning ATVs by serving as a source of

authoritative information about where and how to ride, products, events, and

racing, and by protecting and promoting the rights of all ATV riders. The ATVA

is part of the American Motorcyclist Association, the world's most powerful

voice for motorcyclists. For more information, visit the ATVA website at

www.ATVAonline.com, or call 1-866-ATVA-JOIN.