R. L. Polk & Co., One2One Group Announce Strategic Alliance

POLK LOGO
Polk logo. (PRNewsFoto)[JL]
SOUTHFIELD, MI USA 01/04/2001
           'PolkOne' Provides Unmatched Auto, Credit Lending Offers

    SOUTHFIELD, Mich., Aug. 7 R. L. Polk & Co. and the One2One
Group today announced "PolkOne," a strategic alliance using Polk's automotive
predictor products and One2One's credit solutions data to help the automotive
industry develop pre-approved lending programs for new -- and used -- vehicle
shoppers.  The alliance provides a unique set of product offerings unmatched
in the financial and automotive industries.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20010104/DETH036LOGO )
    "By complementing Polk's products with One2One's experience in analyzing
financial and credit data, the automotive industry now has the ability to
provide pre-approved financing to receptive consumers who are already making
plans to visit their dealership," said Andrew Price, vice president of R. L.
Polk & Co.'s Dealer Direct Team.  "Ultimately, everyone connected to the
automotive retail transaction will benefit."
    Using PolkOne, dealers can forecast when car shoppers are likely to be
looking for a new or used vehicle.  They can then send financing offers to
these people who are in the "buying" mode.  More pre-qualified customers will
visit dealerships where they can purchase or lease a vehicle, quickly and
easily.
    "The automotive world is clamoring for the type of information provided by
PolkOne," said David Bailey, president and CEO of the One2One Group.
"Matching firm credit offers to specific customer groups as they are entering
the car shopping process significantly reduces marketing costs for automotive
retailers.  At the same time, it provides consumers with a valuable piece of
the car shopping puzzle -- pre-approved financing."

    About R. L. Polk & Co.
    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
Automotive Intelligence solutions to nearly every segment of the motor vehicle
industry as an analytic consultant and statistician, as a provider of
database-marketing services and as a supplier of vehicle histories.  Based in
Southfield, Mich., Polk is a privately held global firm, currently operating
in Australia, Brazil, Canada, France, Germany, Holland, Mexico, Spain, the
United Kingdom and the United States.

    About the One2One Group
    Based in Los Angeles, One2One Group is the leading provider of consumer
and business intelligence through credit-based data decisioning.  One2One
specializes in all aspects of the complete marketing campaign, providing data
warehousing, service bureau capabilities and comprehensive analytical services
which include sophisticated modeling techniques.  Founded by Dave Bailey,
One2One has leveraged new technologies as well as industry knowledge in
providing the automotive, financial, retail and manufacturing segments with
distinctive marketing products.

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