Chrysler Group Takes Safety Message to Nation's Asian Journalists
Chrysler Group Takes Safety Message to Nation's Asian Journalists
'Fit for a Kid' Safety Program at National Conference in San Francisco AUBURN HILLS, Mich., Aug. 3 According to national studies, eight out of 10 kids are not riding safely in motor vehicles. Among minority children, improper use of child seat restraints is the leading contributor of death in motor vehicle incidences. To raise awareness of this issue, Chrysler Group will feature its national child seat safety program -- Fit for a Kid (FFAK) -- at the annual conference of the Asian American Journalist Association in San Francisco, this week. Fit for a Kid is the only network of permanent child-seat safety fitting stations in the U.S. The free program is offered in 50 states and is available to all consumers through select Chrysler, Jeep(R) and Dodge dealers. "Many of these tragedies can be prevented," said Matthew Reynolds, Chrysler Group Director of Safety Compliance. "By extending our messages to these journalists, we hope to build more awareness and help more children ride safely." According to the National Traffic Safety Board (NTSB), slightly over sixty percent of children under age 15 who died in motor vehicle crashes were unrestrained. Further, a recent public opinion survey showed that 42 percent of minority children are at a greater risk of air bag-related injuries due to the improper installation of child safety seats. For example, rear facing infant seats are often placed in the front seats of vehicles with passenger side air bags, thereby increasing the chance of injury when vehicular accidents occur. It is believed that increased awareness of the proper use of child safety seats will help save lives.