The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Chrysler Group Takes Safety Message to Nation's Asian Journalists

Chrysler Group Takes Safety Message to Nation's Asian Journalists

    'Fit for a Kid' Safety Program at National Conference in San Francisco

    AUBURN HILLS, Mich., Aug. 3 According to national studies,
eight out of 10 kids are not riding safely in motor vehicles.  Among minority
children, improper use of child seat restraints is the leading contributor of
death in motor vehicle incidences.

    To raise awareness of this issue, Chrysler Group will feature its national
child seat safety program -- Fit for a Kid (FFAK) -- at the annual conference
of the Asian American Journalist Association in San Francisco, this week.

    Fit for a Kid is the only network of permanent child-seat safety fitting
stations in the U.S.  The free program is offered in 50 states and is
available to all consumers through select Chrysler, Jeep(R) and Dodge dealers.

    "Many of these tragedies can be prevented," said Matthew Reynolds,
Chrysler Group Director of Safety Compliance.  "By extending our messages to
these journalists, we hope to build more awareness and help more children ride
safely."

    According to the National Traffic Safety Board (NTSB), slightly over sixty
percent of children under age 15 who died in motor vehicle crashes were
unrestrained.  Further, a recent public opinion survey showed that 42 percent
of minority children are at a greater risk of air bag-related injuries due to
the improper installation of child safety seats.  For example, rear facing
infant seats are often placed in the front seats of vehicles with passenger
side air bags, thereby increasing the chance of injury when vehicular
accidents occur.  It is believed that increased awareness of the proper use of
child safety seats will help save lives.