Peregrine Systems(R) Joins Elite Sponsors of 2001 Acura Classic
Peregrine Systems(R) Joins Elite Sponsors of 2001 Acura Classic
SAN DIEGO, Aug. 3 Peregrine Systems, Inc. , one of the world's leading software companies, today joined an elite group of sponsors of the 2001 Acura Classic, a premiere stop on the Sanex WTA tour, which began earlier this week at La Costa Resort and Spa in Carlsbad, Calif. This year, the San Diego tournament has attracted the top five players in the world, including Martina Hingis, Jennifer Capriati, Venus Williams, Lindsay Davenport, and Kim Clijsters in addition to fan favorites Anna Kournikova and Monica Seles. The event final will be televised in the U.S. on FOX Network with additional semifinal and quarterfinal coverage on Fox Sports Net. The tournament reaches an international audience of more than 370 million viewers through broadcasts around the world, and it offers $750,000 in prize money, making it the most lucrative event in its category. "Peregrine is excited about this opportunity to support world-class athletes and increase awareness of our brand at this high-profile WTA event," said Thomas Smith, Peregrine's senior vice president of global marketing. "The technical dexterity and skill of these athletes reflect the Peregrine brand values and personality, and as a San Diego-based company, we are delighted to be a part of this tournament." This sponsorship reinforces the sports marketing segment of Peregrine's integrated brand strategy, which includes the title sponsorship of the Peregrine Systems U.S. Open track and field event held at Stanford University in June. About the Acura Classic This tournament has won several of the Sanex WTA tour's most prestigious awards, including being voted "Tournament of the Year" by more than 200 players on the tour and receiving the "Tournament Achievement Award" in recognition of excellence in promoting the sport of women's tennis. The tournament has also enjoyed major national television coverage for the last nine years. For more information about the Acura Classic, contact Harvey Bolgla or Roberta Tsang at 760.602.0763. About Peregrine Founded in 1981, Peregrine Systems, Inc., is one of the world's leading software companies. By providing solutions that enable companies to manage infrastructure, as well as extend next generation e-Business capabilities inside the enterprise and across the firewall, Peregrine helps companies achieve a state of frictionless business and gain competitive advantage. Peregrine's solutions reduce costs, improve profitability, and release capital, generating a lasting and measurable impact on the productivity of assets and people. Peregrine delivers Infrastructure Management solutions that manage the entire lifecycle of an organization's assets, from IT equipment and fleets of vehicles to telecom and facility assets. Peregrine's Employee Relationship Management (ERM) solutions facilitate proactive management and empower employees with anytime/anywhere access to enterprise resources, services and knowledge, and improve productivity, asset utilization, and real-time business intelligence. Peregrine's B2B Relationship Management solutions help companies establish a digital dialog for conducting e-Business by automating and integrating the flow of information and business processes among buyers, suppliers and e-Marketplaces. Peregrine currently has approximately 3,000 employees located in 80 offices around the world, and its customers include 92 percent of the Fortune 500 companies. For more information, visit http://www.peregrine.com. Peregrine Systems is a registered trademark of Peregrine Systems, Inc. All other trademarks are the property of their respective owners.
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