Jaguar Announces July Sales: Down

    MAHWAH, N.J., Aug. 1 Jaguar North America (JNA) today
reported 2,845 sales for the month of July 2001, a decrease from last year's
record July sales.  Year-to-date sales now stand at 23,113.
    "July was a busy month for Jaguar retailers as they pushed hard to sell
out of 2001 model year cars and started to introduce the new 2002 models,"
said Fran O'Hagan, JNA vice president, retail operations.  "As the end of the
year starts to come into sight, our retailers are looking forward to a
successful close to the model year and this month's strong debut of the all-
new X-Type sport sedan."
    Jaguar's all-new X-Type sport sedan debuts in August, on the heels of
significant pre-launch publicity.  With the majority of growth in the luxury
market currently in the sub-$40,000 segment, the X-Type, starting at $29,950,
with standard all-wheel drive, leather and wood trim, is expected to bring new
customers into Jaguar retailers.

   Current Month U.S. New Vehicle Retail Sales
                   X-TYPE       S-TYPE    XJ Sedans    XK Sports       Total
    Jul. 01           299          959         1051          536        2845
    Jul. 00             0         2179         1056          578        3813

   YTD U.S. New Vehicle Sales
                   X-TYPE       S-TYPE    XJ Sedans    XK Sports       Total
    01 YTD            299        13530         5961         3323       23113
    00 YTD              0        15467         6749         4065       26282