Illinois Drivers: Test Drive the New Quotesmith.com Auto Insurance Price Comparison Service; Here's a Fast and Easy Way to Get Instant Quotes, Wide Selection and the Lowest Premiums From Leading Insurers

 End-to-end buying solution delivers convenience and leads to maximum savings

    DARIEN, Ill., Aug. 1 -- Shopping for auto insurance in the
Land of Lincoln just got a lot easier.  In an industry-leading advance,
Quotesmith.com , the online insurance broker that provides
instant auto, life, health, dental and disability insurance quotes from more
than 300 companies, today announced the launch of its brand new auto insurance
price comparison service.
    Initially launched in Illinois with a lineup of 10 leading insurers, the
new Quotesmith.com auto insurance price comparison service is now available at
http://www.quotesmith.com.  A planned rollout to residents of California, Texas, New
York and Florida by year end will widen the reach of this new service to 35%
of the U.S. population.
    "The new Quotesmith.com auto insurance price comparison service is far and
away the fastest and easiest auto insurance purchase solution of its kind on
or off the Internet.  We're delivering a panorama of comparative auto
insurance market information so that a savings-in-seconds experience becomes
reality," said Quotesmith.com chairman and founder, Robert Bland.  "Shopping
for auto insurance can be time-consuming and confusing.  We've solved both
problems by aggregating the policy offerings of leading insurers and
presenting that information in a format that is quick and easy to understand.
We're attracted to the U.S. personal auto insurance market because of its huge
size -- 168 million insured vehicles -- and because almost everybody's policy
renews every six months.  Personal auto insurance is one of the most
widely-bought and frequently-purchased types of insurance and is ideally
suited for purchase on the Internet."

    Early Customer Enthusiasm
    The first Illinois drivers to purchase auto insurance from the new
Quotesmith.com service were Dr. David and Linda Murison of Carol Stream.  Dr.
Murison exclaims, "We were very satisfied with our experience and estimated
that we saved $300 for our two cars and three drivers.  The Quotesmith.com
site is very good and particularly simple to use."

    Advancing The Auto Insurance Purchase Process
    In terms of speed and simplicity, the new Quotesmith.com auto insurance
price comparison service is destined to set a new industry standard for
choice, selection and rapid functionality.  With the goal of seeking to slash
research, underwriting and policy delivery times, the new Quotesmith.com
service offers:

     -- A wide selection of instant quotes from leading insurance companies.
     -- Accurate quotes backed by a $500 Cash Reward Accuracy guarantee.
     -- Personalized customer care and assistance on a toll-free basis.
     -- Simple-to-use search parameters with automatic retention of all
        request information which makes future re-quotes a snap.
     -- Unbiased information, freedom to purchase from any company shown.
     -- Immediate alternate coverage quotes without having to re-key or
        re-search.
     -- Ability to buy and bind online from many companies.
     -- Viewable A.M. Best ratings with each and every quote.
     -- Ability to view actual underwriting guidelines.

    U.S. Personal Auto Insurance Market Overview
    At $120 billion in annual premiums, personal auto insurance represents the
largest single segment of the total property and casualty market and accounts
for 79% of the total U.S. personal property and casualty market.  Consumers
have become much more comfortable in using the Internet as a tool to look up
information and obtain comparisons for rates.  Industry sources have also
reported an increasing use of the Internet to purchase auto insurance in the
past year, citing 90% of online consumers as interested in using the Internet
for comparison shopping and 50% having actually changed carriers online in the
past year.

    Recent Accolades for Quotesmith.com
    The launch of Quotesmith.com's new auto offering follows a number of
recent public plaudits for Quotesmith.com.  On April 24, 2001 Quotesmith.com
was named as one of the Top 10 Insurance Web sites by Personal Finance Online
magazine in its inaugural June/July 2001 issue.

    About Quotesmith.com
    Founded in 1984, Quotesmith.com owns and operates the industry's largest
and most comprehensive insurance price comparison service.  The Quotesmith.com
Insurance Commerce Platform allows insurance shoppers to instantly view the
best prices being offered by more than 300 leading companies, achieve maximum
savings and have the freedom to buy from the company of their choice.
Quotesmith.com provides personalized customer service assistance and policy
placement services for its customers and generates revenues from the receipt
of commissions and fees paid by insurance companies.  Shares of Quotesmith.com
trade on the Nasdaq SmallCap Market Exchange under the symbol "QUOT."

    Cautions about Forward-Looking Statements
    This announcement may contain forward-looking statements that involve
risks, assumptions and uncertainties pursuant to the safe-harbor provisions of
the Private Securities Litigation Reform Act of 1995.  This announcement also
contains forward-looking statements about events and circumstances that have
not yet occurred and may not occur.  Expressions of future goals and similar
expressions including, without limitation, "may," "will," "believes,"
"should," "could," "hope," "expects," "expected," "does not currently expect,"
"anticipates," "predicts," "potential" and "forecast," reflecting something
other than historical fact, are intended to identify forward-looking
statements, but are not the exclusive means of identifying such statements.
Investors should be aware that actual results may differ materially from the
results predicted and reported results should not be considered an indication
of future performance.  Reported Web site activity and/or quotes are not
necessarily indicative of any present or future revenue.  The Company will not
necessarily update the information in this press release if any forward-
looking statement later turns out to be inaccurate.  Potential risks and
uncertainties include, among others, Quotesmith.com's limited e-commerce
operating history, anticipated losses, unpredictability of future revenues,
potential fluctuations in quarterly operating results, seasonality, consumer
trends, competition, risks of system interruption, the evolving nature of its
business model, the increasingly competitive online commerce environment,
dependence on continuing growth of online commerce and risks associated with
capacity constraints and the management of growth.  More information about
potential factors that could affect the company's financial results is
included in the company's Annual Report on Form 10-K for the year ended
December 31, 2000, which is on file with the United States Securities and
Exchange Commission.  Some insurance companies appear at Quotesmith.com for
purely informational purposes only and pay no compensation to Quotesmith.com
and some insurers pay commissions or fees to Quotesmith.com based upon premium
volume or traffic activity produced by Quotesmith.com.  Quote availability by
state or any other factor is subject to change without notice.
    Quotesmith.com is a service mark of Quotesmith.com, Inc.  All other names
are trademarks of their respective owners.  All rights reserved.
Quotesmith.com, Inc.

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