Panoz Motorsports Group Enters Multi-Level Partnership With
Audi of America, Inc.
BRASELTON, Ga., Aug. 1 The popular Audi Driving
Experience -- including an advanced handling course and a teen safety
program -- comes to North America for the first time via the Panoz Racing
School.
The Audi Driving Experience is just one aspect of an exclusive,
multi-level agreement between the Panoz Motorsports Group and Audi of America.
According to Scott Atherton, President of the Panoz Motorsports Group,
"The agreement includes three other key areas in which Audi and Panoz are
partnering."
The agreement also calls for Audi to become:
* Title sponsor of the crown jewel of the American Le Mans Series, the
Audi Petit Le Mans (October 3-6, 2001, at Road Atlanta)
* Official performance vehicle for Road Atlanta and Mosport International
Raceway
* Official car of the Panoz Advanced Handling Programs.
"Based on Europe's highly successful Audi Driving Experience model, Panoz
Racing School will begin the American program this summer at Road Atlanta,
Sebring International Speedway, Texas Motor Speedway and Mosport International
Raceway," Atherton explained.
The Audi Driving Experience includes:
* a hands-on driving program where participants learn advanced handling by
actually driving performance Audi street vehicles
* a teen handling and safety curriculum
* the Audi Academy which trains and familiarizes Audi brand specialists
and company personnel
* a special driving experience, custom-packaged for Audi owners (and
available to non-owners.) This select program includes not only the
advanced Audi Driving Experience but also related lifestyle activities
such as golf, destination hotels and entertainment.
Says Don Panoz, Chairman of The Panoz Motorsports Group, "This is an
opportunity to advance an already great Audi-Panoz relationship.
"On one hand, Audi continues to build on its brand which has been enhanced
by Audi's growing racing and performance reputation and its dominance of major
international circuits such as Le Mans and the American Le Mans Series. On
the other, Panoz Motorsports continues to grow its own brand which is built on
a foundation of world-class facilities, major international racing events like
the American Le Mans Series and Panoz GT and Pro GT Series and, of course, our
unparalleled driver and racer training."
The agreement calls for Audi (featuring the Audi A4, 4-door, 1.8-liter
turbo sedan) to become the official car of the advanced handling and
performance programs of the Panoz Racing School.
"This is an excellent opportunity for a truly unique relationship," says
Panoz Motorsports Group President Atherton. The Audi branding experience has
become vertically integrated, from the winner's circle of the world's great
racing tracks to training for the highways of America. Similarly, the Panoz
Racing School is part of the Panoz vertically integrated motorsports
enterprise."
Atherton cited the Panoz involvement in every facet of the motorsports
industry, performance auto development and the school's high level of
instruction which creates a unique and authentic experience for all
motorsports enthusiasts.
Atherton stressed that the advanced handling curriculum does not train
race drivers, as the school does in its racing curriculum. Rather, he said,
"The program's charter is to develop responsible street drivers capable of
handling any and all extremes they may encounter on the roadway."
Atherton concluded, "The teen driving program is expected to develop a
large following at our school locations in light of the current emphasis on
teen driver safety. The strength of the joint Panoz-Audi program is its
ability to capture the attention and to train young drivers for a lifetime of
rewarding, safe driving experiences. Consider the powerful effect of
real-life handling experiences which we can maximize via actual, hands-on,
behind the wheel situations in a controlled environment in the Audi A4 versus
making the attempt with lectures and simulators."