The World on a Harley

 Harley-Davidson(SM) Authorized Rentals & Tours Make Motorcycling Dreams Come
                           True at Home and Abroad

    MILWAUKEE, Aug. 2 Ever dream of seeing the Smoky Mountains
from the saddle of a Harley-Davidson motorcycle?  Maybe your dream is to
rumble through the European countryside.  Harley-Davidson Authorized Rentals,
launched in 1999, has grown in two noteworthy ways with the expansion of
rental locations in international markets and the addition of a new service --
Harley-Davidson Authorized Tours.
    Harley-Davidson Authorized Rentals and Tours is the only motorcycle rental
and tour program endorsed by the Motor Company, providing motorcycle
enthusiasts with a superior riding experience on well-maintained, low-mileage
motorcycles.  Now with more opportunities than ever to rent and ride,
motorcyclists stuck on which new Harley model to buy or those looking to plan
the ultimate motorcycle vacation can rely on Harley-Davidson Authorized
Rentals & Tours to help make their dreams come true.
    With nearly 100 Harley-Davidson Authorized Rentals operators and several
tours to choose from in the U.S., this quality rental and tour program is now
also operational in Canada, Costa Rica, France, Germany and England.
    "Motorcyclists now have more opportunities than ever to experience a
Harley," said Forrest Barnes, Manager of Harley-Davidson Authorized Rentals
and Tours.  "Through Harley-Davidson Authorized Rentals and Tours,
Harley-Davidson is fulfilling dreams by making motorcycling adventures
accessible to enthusiasts around the globe."

    New, Harley-Davidson Authorized Tours -Taking the Road Less Traveled
    For serious riders looking for the ultimate road trip, the search is over.
Whether it's a breathtaking Alpine adventure, a trek through back roads of New
England, or an exhilarating trip along the Spanish coast, Harley-Davidson
wants to make the dream ride a reality.
    A Harley-Davidson Authorized Tours(1) experience typically lasts several
days and consists of several riders -- led by a trained tour guide --
traveling along a scenic, predetermined route.
    Tours conducted by Harley-Davidson Authorized Tours operators include the
use of a Harley-Davidson Authorized Rentals motorcycle, guide service, some
meals, lodging and a support vehicle.  As with Harley-Davidson Authorized
Rentals, each customer taking a Harley-Davidson Authorized Tour rides a recent
model Harley-Davidson motorcycle that has been serviced and maintained
according to Motor Company standards.

    European Vacation
    Harley-Davidson Authorized Rentals and Tours is now featuring "The World
on a Harley" contest.  Between July 3, 2001 and August 31, 2001, qualified
riders can enter to win a dream European vacation.  Simply log onto
http://www.hdrentals.com , click on the "World on a Harley" icon, and in
approximately two paragraphs, tell us where your European Harley-Davidson
dream takes you.  If you prefer, simply mail your entry postmarked by August
31, 2001 to: "World on a Harley" contest, 676 North St. Clair, Suite 1000,
Chicago, IL 60611.  Entries will be judged on the following criteria: (50%)
ability to capture the spirit of Harley-Davidson, (25%) creativity and (25%)
style.  A panel of judges will select the best European motorcycling dream and
arrangements will be made to send the winner on the road to ride out his or
her dreams.
    One grand-prize winner and a passenger will receive a complimentary
Harley-Davidson Authorized tour, including: round trip airfare, the use of a
genuine Harley-Davidson motorcycle and lodging.  Three semi-finalists will
receive complimentary Harley-Davidson Authorized Rentals for up to three days
from any Harley-Davidson Authorized Rentals operator.

    The World at Your Fingertips
    Whether looking for a professionally guided tour or wanting to explore the
world on your own, check out Harley-Davidson Authorized Rentals & Tours.  Log
onto http://www.hdrentals.com to enter the "World on a Harley" contest or to discover
the latest rental locations and tour destinations.

    Harley Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories and general merchandise.  For more information,
visit Harley-Davidson's web site at http://www.harley-davidson.com .

    (1) Each tour operator is independent and their requirements and level of
tour features and benefits will vary, so check out the descriptions of each
operator's services to find the tour that best suits your needs.  A full
listing of tour and rental operators can be found at http://www.hdrentals.com .


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