Porsche Selects Veridiem To Optimize Marketing Performance; Veridiem Accelerates Into Automotive Category

    MAYNARD, Mass.--Aug. 1, 2001--Porsche Cars North America, Inc. (Atlanta) has selected Veridiem, Inc., innovators in marketing performance management software and services, it was announced today.
    "Major name brands like Porsche, whose sales remain very strong, are turning to Veridiem to link their marketing investments to business results and help identify what's working, what's not and what will work better," said Dan Cerutti, President and CEO of Veridiem. "Veridiem is uniquely qualified to analyze the effectiveness of marketing investments across all media."
    Porsche Cars North America, Inc., is a wholly owned subsidiary of Dr. Ing. h. c. F. Porsche AG and the exclusive importer of Porsche cars in North America. Cerutti said Veridiem is attracting significant interest in the automotive category, which he notes faces major challenges balancing branding and promotion efforts, and optimizing campaigns across national, regional, and local levels.
    Porsche Cars North America is the first automotive customer for Veridiem, and joins a client base that includes Ameritrade, Inc. , Capital One, AT&T and Monster.com, among others.

    About Veridiem

    Veridiem, Inc. provides software and services to help companies quantify, analyze and forecast the impact of all their marketing investments on business results. Veridiem's software application, Veridiem MPi, links results across channels with the marketing investments that drove them. Veridiem's customers include market leaders in categories ranging from financial services to retail to telecommunications. Veridiem is headquartered in Maynard, Mass., and can be reached at (978) 461-2444 or by visiting the Veridiem Web site at http://www.veridiem.com.