Traffic Pulse Networks and DTN Weather Services Partner to Develop High-End TV Traffic Graphics; Pact Also Provides Barter Opportunities for Weather Services

    WAYNE, Pa.--July 31, 2001--Traffic Pulse Networks (TPN), a unit of Mobility Technologies, and DTN Weather Services (DTN), have entered into the Traffic Pulse Partnership Program to develop high-end 2-D and 3-D television graphics and maps to display unique Traffic Pulse traffic information on TV stations nationally.
    WNJU-47 New York will be the first station to showcase the graphic-rich traffic product.
    The partnership will also enable DTN to provide TV and radio stations with weather programming and services in exchange for airtime (10 second spot inventory) that TPN's national barter sales force will sell. This represents a benefit for TV and radio stations, which have traditionally paid for these services in cash.
    Ten second spot inventory is an advertising niche that stations often find difficult to monetize on their own.
    DTN is a leader in providing television stations with compelling weather information and graphics devices that display weather conditions in 2-D and 3-D formats designed to appeal to viewers. The Triton(R)RT (3-D) and Storm Commander(R) (2-D) DTN graphics units enable TV stations to present detailed weather imagery and graphics to their audiences.
    DTN is now working with TPN to enable these graphics units to display Traffic Pulse(SM) information in the same viewer friendly format, which DTN utilizes with its weather services. Both companies anticipate the partnership will lead to a dramatic improvement in the quality of traffic presentation on TV.
    Reed Moormeier, President of DTN Weather Services, said, "The agreement with Traffic Pulse Networks will allow traffic conditions to be presented with the same level of viewer appeal as DTN has provided in the weather field for years to television stations across the country. DTN believes the partnership will significantly enhance traffic product offerings for television."
    Gerald Griffin, TPN's Vice President of Television, said the agreement will raise the quality and appeal of traffic information, which benefits both parties: "Traffic information needs to be presented in a format that is easily understood and that helps people make informed decisions that improve their commutes. When discussing how we could revolutionize the on-air presentation of traffic information, we immediately saw the value in leveraging what DTN has already achieved within the weather industry."
    TPN will assist DTN to maximize the value of advertising inventory it receives from radio and TV stations in exchange for its weather programming. TPN will also employ its national 10-second spot sales force to offer radio and TV stations unique opportunities to exchange unsold inventory for premium weather service and programming from DTN.
    Al McGowan, TPN's Senior Vice President of Media, said the partnership aids both companies: "Traffic Pulse Networks will be able capture the value of 10-second spots for DTN while it also increases the inventory available to our growing sales force."

    About DTN Weather Services:

    DTN Weather Services is the world's leading supplier of weather solutions, providing GIS-ready data, forecast services, accurate real-time weather data, and display systems to over 20,000 customers. DTN Weather Services is a division of Data Transmission Network.
    Headquartered in Omaha, Nebraska, DTN is a leading business-to-business electronic commerce and information services company with more than 1,000 employees in six locations across the U.S., and approximately 160,000 subscribers throughout the U.S. and Canada. DTN has served professional users in the agriculture, weather, energy and financial services industries since it was founded in 1984.
    DTN is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of Veronis Suhler (www.veronissuhler.com). Veronis Suhler is a leading independent merchant bank dedicated exclusively to the media, communications, and information industries.

    About Traffic Pulse Networks:

    Traffic Pulse Networks is the media unit of Mobility Technologies (formerly known as Traffic.com), which is creating America's premier traffic information franchise.
    Data aggregated along key routes by its unique Digital Traffic Pulse(SM) sensor deployment in select markets, as well as geo-located Traffic Pulse incident and event information gathered by its Operations Centers, is distributed on its interactive consumer Web site (www.traffic.com) and featured on select radio and television broadcasts.
    Motorists can access wireless traffic services including personalized updates and alert messages in select markets later this year. In addition to the company's two digitally networked cities (Pittsburgh and Philadelphia), its Web-based traffic information services are available in Chicago, New York City, Los Angeles, San Francisco, Houston, Dallas, Detroit, Baltimore, Tampa and St. Louis.