NetZero Launches Channels Program Expanding the Range of Content Available to Users
WESTLAKE VILLAGE, Calif.--July 27, 2001--NetZero Inc. , a leading provider of free and pay Internet access services, today announced the expansion of its Channels partnership program.
The Channels allow for a broader, yet more targeted, range of content to be offered through various partnerships and alliances on MyNetZero, the default homepage for NetZero's millions of users.
The Channels program is designed to focus on specific vertical categories, enabling greater access to numerous content areas including auto, travel, entertainment, career, personal, finance, real estate and family, to name a few.
The auto channel, for instance, features General Motors GM BuyPower, the first, largest and most comprehensive manufacturer's automotive e-commerce site, with more than 6,000 participating dealers and more than 500,000 new GM vehicles available online, as well as finance and insurance information, a new vehicle showcase (with 360-degree virtual tours) and motorsports content.
In addition to these features, the auto channel also offers users updated automotive news from Car and Driver and Driving Today and unique automotive tools such as AC Delco's vehicle maintenance log, which acts as a personal repository for the maintenance history of one's automobile.
"Content providers recognize NetZero's massive user base and potential for reaching new consumers," stated Mark R. Goldston, chairman and CEO, NetZero. "Since we introduced the Channels program to the advertising and content communities, NetZero has signed up 45 partners to participate in the program, furthering the company's ability to generate revenue and offer our user base with easier access to relevant information."
Content providers and partners benefit from a greater horizontal landscape on the MyNetZero homepage in which to display their information. Companies that have signed on include General Motors, Providian, Ameriquest, Drugstore.com, Expedia, AuctioNet, FlipDog.com, NetFlix, Crown Holidays, drkoop.com, Monster Moving, Game House, Arcade Planet, Hotwire and Cheaptickets.
About NetZero Inc.
NetZero is a leading provider of free and pay Internet access services, offering a broad range of interactive marketing, research and measurement solutions. NetZero offers consumers high-quality Internet access, a choice of popular e-mail programs and convenient navigation tools that provide "speed dial" to key sites on the Internet. Through proprietary technologies, NetZero offers advertisers unique targeting capabilities through numerous online advertising and sponsorship channels.
The company's CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement services. NetZero is a Cisco Powered Network, offering its access services to approximately 8.6 million registered users in more than 5,000 cities across the United States and in Canada. For more information, visit www.netzero.net. To obtain a CD, call 800/DEFENDER(R).
This announcement may contain forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, NetZero's ability to continue to develop, market and sell new products and services, including NetZero Professional and NetZero Platinum; potential delays, bugs or other problems associated with new products; its ability to manage growth or expenses, maintain the quality of its service or achieve profitability; its ability to consummate and integrate acquisitions; its unproven business model and limited operating history; the opportunities in the free Internet access market; the company's ability to continue to grow its pay or free user base; the company's ability to generate advertising or fee-based revenues and to decrease telecommunications costs; the effects of competition for users and advertisers; the loss of key customers; technological problems or developments; and governmental regulation. More information about potential factors that could affect the company's business and financial results is included in the company's Form 10-Q and other filings with the Securities and Exchange Commission (http://www.sec.gov) including (without limitation) information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."
Note to Editors: NetZero(TM), Defenders of the Free World(TM), the NetZero logo, zCast(TM), NZTV(TM), CyberTarget(TM), CyberYield(TM) and The ZeroPort(TM) are trademarks of NetZero Inc. All other names are trademarks and/or registered trademarks of their respective owners.