CustomerLink Systems Strengthens Presence in Southern California

    ROSEVILLE, Calif.--July 26, 2001--Today, CustomerLink Systems, a leader in delivering Customer Retention and Loyalty Programs to the automotive service and repair industry, continues execution of the plan to have a significant presence in Southern California. Southern California is the largest and most influential automotive service market in the country and represents a significant market penetration opportunity for CustomerLink's CRM service.
    CustomerLink's first step toward reaching this objective was accomplished several months ago by obtaining exclusive endorsement from California's most influential automotive association, the Automotive Service Council of California (ASC-CA). Recently, the company placed an experienced automotive industry veteran, Mr. Bob Hesse, in Southern California to manage the customer acquisition and expansion efforts. Mr. Hesse is an ASE Certified Mastertechnician and owned and operated his own shop in Anaheim, CA for six years. He was very involved with the ASC in So Cal and held management positions with a Los Angeles based AC-Delco parts distributor.
    "We are thrilled with Bob's decision to join the CustomerLink team," states Anthony Romano, Vice President of Business Development for CustomerLink. Romano continues, "Bob intimately understands the challenges facing automotive service providers and has a passion for delivering tangible business improvement offerings to this market. He will be instrumental in helping us accomplish our mission of being the leading provider of outsourced CRM services for the automotive service market."
    Hesse states, "I have had first-hand experience and can completely relate to the pressures of being an automotive shop owner. In my opinion, the most neglected aspect of the auto repair shop today is the front office, which is a shame because that is where future business lives. Most shop owners don't have time for the ever-important customer communication. That is why the CustomerLink service is a perfect fit for today's busy shop." Hesse continues, "I accepted the position with CustomerLink because they understand and are committed to meeting the needs of the automotive service professional."

    About CustomerLink Systems, Inc.

    CustomerLink Systems, Inc. is a leader in delivering Customer Retention and Loyalty services to the automotive service and repair industry. CustomerLink's Customer Relationship Management (CRM) system automatically reminds the vehicle owner of future service intervals, provides coupons, promotions, surveys, or thank you letters on behalf of their service provider. These services allow the automotive repair facilities to increase customer count, retain their customer base, and generate greater profits without spending any incremental time or effort. And the best news is CustomerLink Systems performs these services for the shops. CustomerLink puts time in the service providers' life and profits in their business.