Supplement to the 'Traveler' release from Rosen Products
IF YOU DO NOT WISH TO RECEIVE EMAILED PRESS RELEASES: You may reply to this email to remove yourself from our list IF YOU PREFER TO RECEIVE OUR NEWS VIA REGULAR MAIL PLEASE INDICATE THAT AS WELL. For Information Contact Shari McCullough-Arfons McCullough Public Relations 330.244.9980 Family Roadtrips: Don't Forget to Pack the Technology Hitting the highway for a family vacation this summer? Well, unless you want to spend 8-10 hours a day battling irritable children to a chorus of “are we there yet,” you better come up with some pretty good diversions. Something better than crayons, pipe cleaners and craft paper, too. Gone are the days when you can satisfy kids with “I Spy With My Little Eye” and other not-so-novel travel games. Our children live in the technology age and want access to the same kind of entertainment on the road as found at home. Luckily, that's possible. The obvious first choice ¾ your youngster's Gameboy. If you've ever tried tearing your kid away from a session of Donkey Kong for dinner or chores, you'll appreciate the hypnotizing effects of this handheld electronic toy. Multiple children can battle each other through the use of extra units and a connector. Hundreds of games are available. Prices have dropped. Headphones keep the sound effects limited to players' ears. A backseat activity hard to beat. Have you considered audio books? A tape or disc player (which can also be used to play favorite music tapes and CDs) with dual headphones can keep kids interested, quiet and out of your hair (and earlobes) for hours. Available for purchase or loan from the local library, books-on-tape are both entertaining and educational. But what about younger kids who can't aren't up to handheld games or audio-only distraction. What about those who tire quickly of the story you picked, the game cartridges you brought or the inferred maturity-level of these diversions (can anyone say teenager?). Though you may thrill to the sound of James Earl Jones' voice as making his way through Mark Twain's greatest hits, your MTV-fed teens may liken it to something from the stone age. Fortunately, good ole state-of-the-art technology has solved this dilemma. It's called mobile entertainment. “It's truly the only way to travel if you have children,” says Danny Michalove, Vice President of Marketing for Rosen Products, a premiere provider of both factory-installed and aftermarket accessory mobile entertainment systems. “Mobile media – whether it's movies, games or broadcast television programming – is like having a traveling babysitter. The systems entertain the kids while you sit back and enjoy the drive.” -more- AD 1 – Rosen Products and Family Road Trips Come to think of it, what could possibly be better than a rear-seat theatre showing your children's favorite movies? Not much. Mobile entertainment systems, standard on some vehicles, and an option on many SUVs and minivans, are like a family room on wheels. Systems include video screens, wireless headphones, VCR or DVD compatibility and the ability to interface with video game systems like SEGA and Nintendo. Mobile entertainment system prices have dropped in the past five years while their dependability and quality has increased dramatically, due in large part to their exploding popularity. As sales of SUVs grows, so does the demand for mobile entertainment. So much so, that it is estimated that by the year 2004, 30 percent of the vehicles on the road will feature some sort of mobile entertainment system. “We're not just talking about a single screen and VCR set-up anymore,” says Michalove. “Features like wide-aspect ratio screens to accommodate the DVD players' image, wireless headphones, separate audio for the front and back of the vehicle and audio interface to a digital surround sound system make the experience better than many family room set-ups.” Even the longest of drives can't take the fun out of such a unique and fun way to travel. Gather up all the old favorite videos, add some new movies to the mix, and your rolling film festival is ready to hit the road. Add a TV tuner and antenna and it's possible to include local broadcast stations in the system programming. And surely don't leave out the video game controllers. Appreciative audiences (those now mesmerized kids in the rear seat) may even protest at the thought of stopping or exiting the “theatre.” Quite a change from the traditional can't-wait-till-we-get-there mindset of most car-bound families. Another bonus – by limiting distractions from bored and cranky children, you can better concentrate on what's important – the road ahead. “After a trip with a mobile entertainment system, you'll wonder how you ever managed without it,” says Michalove. “With so many programming options available, it's like hiring the ultimate babysitter, only this one never gets tired or runs out of ideas. The systems really give drivers and other adults a break – which is vital for both an enjoyable trip and ultimate safety.” Rosen was the first company to develop and deliver an OEM-validated mobile Infotainment™ system to the automotive marketplace for the 1998 Oldsmobile Silhouette. Today, the company continues its first-to-market success by providing original equipment mobile video systems for Toyota Sienna and Chevrolet Venture Warner Brothers® special-edition minivans, Cadillac Escalade and Mazda MVP, in addition to Mercedes M-Class sport utility vehicles, Land Rover U.K., GM SPO and Lear Corporation. -more- AD 2 – Rosen Products and Road Trips Rosen Products, LLC, founded in 1980, is a technology-based enterprise that offers leading-edge entertainment, information and communication systems for the automotive, corporate aviation, hospitality, rail and consumer markets. The company is QS-9000 and ISO-9001 certified. For more information, contact Rosen Products at 541-434-3802, or visit their website at www.rosenproducts.com. # # # For Immediate Release Contact: Shari McCullough-Arfons McCullough Public Relations 330.244.9980 ROSEN PRODUCTS ADDS TRAVELER™ PORTABLE VIDEO CASSETTE SYSTEM TO AFTERMARKET PRODUCT OFFERINGS EUGENE, OR – Rosen Products is expanding its aftermarket automotive product line with the addition of the Traveler™, an affordable, portable video cassette player. The Traveler features a 5.6-inch LED screen, built-in speakers and videocassette system, measures about 12 inches wide by 20 inches deep, and weighs 16 pounds. Designed for maximum versatility, the Rosen Traveler comes with a DC adapter to plug into your car's 12-volt electrical system using the cigarette lighter plug. A built-in handle makes it easy to take along anywhere. The unit is easily secured with a seatbelt, and also features auxiliary game inputs and optional headphones. “We designed the Rosen Traveler as an affordable, portable mobile entertainment choice for consumers,” said Danny Michalove, vice president of sales and marketing for Rosen Products. “The Traveler is the perfect solution for entertaining your family on long road trips or outings. It's also great for tailgate parties, camping trips, business or sales calls, or on your boat or RV.” -more- Ad 1 – The Traveler™ Portable Video Cassette System from Rosen Products Like all Rosen mobile entertainment products, the Traveler was designed, engineered and built at the company's headquarters in Eugene, Oregon. Rosen was the first company to develop and deliver an OEM-validated mobile Infotainment™ system to the automotive marketplace for the 1998 Oldsmobile Silhouette. Today, the company continues its first-to-market success by providing original equipment mobile video systems for Toyota Sienna and Chevrolet Venture Warner Brothers® special-edition minivans, Cadillac Escalade and Mazda MVP, in addition to Mercedes M-Class sport utility vehicles, Land Rover U.K., GM SPO and Lear Corporation. Rosen Products, LLC, founded in 1980, is a technology-based enterprise that offers leading-edge entertainment, information and communication systems for the automotive, corporate aviation, hospitality, rail and consumer markets. The company is QS-9000 and ISO-9001 certified. For more information, contact Rosen Products at 541-434-3802, or visit their website at www.rosenproducts.com. # # #