Edmunds.com Joins Windwire Wireless Advertising Network
RESEARCH TRIANGLE PARK, N.C.--July 24, 2001--WindWire, the leading provider of mobile advertising and marketing solutions, today announced that Edmunds.com is the latest wireless content provider to join WindWire's wireless ad network.
WindWire will help Edmunds.com to generate revenue from the Edmunds2Go! Wireless Web site by selling wireless advertising and sponsorships for Edmunds2Go!, then serving these advertisements to mobile consumers using WindWire's WindCaster wireless ad-serving technology.
"We believe WindWire's technology and extensive relationships in the marketplace will prove to be assets for our wireless initiative," said Joe LaMuraglia, Edmunds.com's Director of Wireless Initiatives.
"WindWire is excited to have the pioneer and leader in automotive information join our wireless network," said David Wilson, executive vice president of WindWire. "The WindWire network will now allow our advertisers to target consumers closer to the point and time of sale as they make their auto buying decisions."
The award-winning Edmunds2Go! Wireless web sites are accessible via OmniSky, GoAmerica Wireless Internet Services, AT&T Digital PocketNet, Sprint PCS Wireless Web, Nextel Online Wireless Internet Services, and Palm VII. Customers of other wireless Internet service providers can access the site by entering "Edmunds2Go.com" on their device.
About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com, Inc. (http://www.edmunds.com) is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on key aspects of buying, selling, and owning a vehicle. For example, Edmunds has launched its True Market Value(SM) prices of vehicles and vehicle finance rates, while Edmunds.com Powershopper(SM) offers car shoppers the opportunity to research and pursue online and offline purchase options. Visitors are also provided extensive automobile reviews, consumer information, safety updates, incentive and rebate news, and the Town Hall, an interactive community of more than 500,000 registered members. Among numerous other awards, Edmunds.com received Yahoo! Internet Life's Gold Star Site honor for excellence in the category of "Best Car-Buying Tips" and was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal.
About WindWire
WindWire is the leading provider of wireless advertising and marketing solutions. WindWire's flagship solution, WindCaster, is a wireless ad network and ad serving solution that delivers interactive ads, coupons and promotions to all major wireless devices (including PDAs, Internet-enabled phones and two-way pagers) in a user-friendly manner. WindWire offers industry leading wireless advertising solutions to advertisers, ad agencies, wireless publishers and wireless carriers. WindWire can be reached at (888) 304-WIND or www.windwire.com. On the wireless Internet, WindWire can be reached at wap.windwire.com.