Enterprise Rent-A-Car to Sharpen Customer Focus with Fair, Isaac MarketSmart Decision System; Business to Bolster Its Leading Customer Service Rating With Marketing Solution
SAN RAFAEL, Calif.--July 23, 2001--Fair, Isaac and Company, Inc. today announced that Enterprise Rent-A-Car, the largest rental car company in North America, has signed a significant, multi-year contract for the Fair, Isaac MarketSmart Decision System(TM), backing its efforts to remain the rental car industry's customer satisfaction leader.Enterprise will use MarketSmart to support multiple strategies for marketing to prospects and customers. In such programs, MarketSmart will reinforce the company's focus on superior customer service: Enterprise ranked highest in a nationwide airport rental car customer satisfaction study in 1999, 2000 and 2001.
"We're pleased to be working with an industry leader like Enterprise", said Doug Clare, General Manager for Fair, Isaac's Global Retail Solutions group. "MarketSmart's strengths align very well with their marketing goals. Enterprise puts a premium on exemplary customer service, and together we'll ensure an ever-closer alignment between customer needs and Enterprise's marketing communication strategies."
"After determining certain business objectives and researching solutions, we are very confident that MarketSmart's combination of analytics, software and consulting will be very effective in helping us reach prospects and customers with the right offers," said Enterprise Director of Database Marketing Dan Davidson. "Enterprise strives to show every customer how much we value them through our personalized brand of service. In marketing, we want to drive traffic to our branches, but only by giving individuals offers that are tailored to their individual needs. That's what MarketSmart will do for us."
MarketSmart Decision System is the most comprehensive solution for multi-channel marketing available today. MarketSmart ties together the most critical aspects of personalized marketing--including data warehousing, analytics, multi-channel campaign management, data mining and decision technology--to deliver customer-centric, channel-optimized marketing and consumer information campaigns that can be executed in hours instead of days. Because MarketSmart is fully netsourced, companies can accomplish their marketing goals and maintain access to the latest marketing technologies without draining their internal IT resources.
Davidson said that MarketSmart will enable Enterprise to meet key operational requirements and marketing objectives, including:
| -- | Gain a comprehensive, consolidated view of the customer |
| -- | Give marketing staff the ability to track and evaluate marketing programs |
| -- | Create more finite segmentation strategies for customers and prospects |
| -- | Calculate and track lifetime value of customers |
Fair, Isaac and Company is a global provider of customer analytics and decision technology. Widely recognized for its pioneering work in credit scoring, Fair, Isaac revolutionized the way lending decisions are made. Today the company helps clients in multiple industries increase the value of customer relationships. Fair, Isaac has made the Forbes list of the top 200 U.S. small companies eight times in the last nine years. Headquartered in San Rafael, California, Fair, Isaac reported revenues of $298 million in fiscal 2000.
For more information, visit the company's Web site at http://www.fairisaac.com.
About Enterprise Rent-A-Car
Founded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and has nearly 4,800 offices located throughout the United States, Canada, United Kingdom, Ireland and Germany. Enterprise is the largest rental car company in North America and was named by CIO magazine as one of the "100 Companies Most Likely to Succeed in the Next Millennium."
To book a reservation or learn more about Enterprise log on to its Web site at www.enterprise.com.
Note to Editors: Fair, Isaac and Fair, Isaac MarketSmart Decision System are trademarks or registered trademarks of Fair, Isaac and Company, Inc., in the United States and/or in other countries. Other product and company names herein may be the trademarks or registered trademarks of their respective owners.