Experian Utilizing Firstlogic's Information Quality Suite to Cleanse and Standardize Massive Amounts of Data in its National Vehicle Database
LA CROSSE, Wis.--July 17, 2001--Firstlogic, Inc., a global provider of enterprise information quality solutions, announced today that Experian automotive information services is using Firstlogic's Information Quality Suite to cleanse and standardize massive amounts of data contained in its National Vehicle Database.
The National Vehicle Database, which tracks the life cycle of more than 325 million vehicles nationwide, is the heart of Experian's ability to provide automotive information solutions to automotive manufacturers, automotive dealers, financial firms, automotive auctions, insurance companies and marketing agencies. Experian's state-of-the-art technology and consulting expertise empower companies serving the automotive industry to better understand existing customers and more effectively target potential customers.
Award-Winning Database
Experian's National Vehicle Database was recently honored with a "Top 10" award in the Winter Corporations' annual Database Scalability Awards Program in the category of "Decision Support, Most Rows/Records, Unix Only." The prestigious award recognizes Experian's National Vehicle Database as the 10th largest database in the world with its 12 billion rows of data.
"With the massive amounts of data we receive on an ongoing basis, it is imperative that we have a data quality solution in place that helps us quickly turn raw data into actionable information," said Ken Kauppila, chief operating officer and senior vice president of technology for Experian automotive information services. "Firstlogic's Information Quality Suite helps us to efficiently receive and process data from over 175 disparate data sources in a 48 hour time period, clearly differentiating us in a market grown accustomed to actionable data that is months old. We're have been very pleased with our partnership with Firstlogic, which provides a key component to our `industrial strength' infrastructure and process, enabling us to stage, process, and store our massive data volumes," Kauppila said.
Added Dr. Claudia Imhoff, president of Intelligent Solutions, Inc., a leading provider of data management consulting, education and seminars to business and government organizations throughout the world, "Data quality solutions -- such as those provided by Firstlogic -- are mandatory in terms of dealing with critical and sensitive data environments such as Experian's National Vehicle Database," said Dr. Imhoff, one of the world's leading authorities on business intelligence solutions and customer relationship management. "A data quality process is paramount in all data-intensive CRM environments to ensure success."
About Experian
Experian automotive information services offers a complete range of automotive information solutions to manufacturers, dealers, finance and insurance companies and marketing agencies. Experian's state-of-the-art technology, consulting services, direct marketing and database tools assist companies serving the automotive industry to better understand existing customers, effectively target new prospects, increase customer satisfaction and loyalty, and ultimately reach its business objectives. The company's National Vehicle Database is an enormous database housing information on more than 325 million motor vehicles nationwide, serving as the basic building block from which all of Experian's automotive information solutions originate.
Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its web-based products and services, Experian enables its clients to conduct secure and profitable e-business. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK and Orange, California. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion. For more information, visit the company's web site on www.experian.com.
About Firstlogic
Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Historically known for its popular software brands, i.d.Centric(R) and Postalsoft(R), Firstlogic is now recognized as the leading global provider of information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company's Web site at www.firstlogic.com.
Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608/782-5000, Fax: 608/788-1188. http://www.firstlogic.com/
i.d.Centric and Postalsoft are registered trademarks of Firstlogic. Other brand, company and/or product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.