Ducati Launches The New Monster 620 I.E.

    BOLOGNA, Italy, July 16 Ducati Motor Holding S.p.A.
, a leading manufacturer of high
performance motorcycles, today announced that, on the occasion of the
production of the 100,000th Ducati Monster, it is launching a completely new
version of this popular model: the Monster 620 i.e.
    The new motorcycle retains the aesthetics of its predecessor, but will
feature technology and engineering derived directly from Ducati's
top-of-the-range racing machines.  The Monster 620 i.e. boasts a frame and
suspension derived from the successful Monster S4 and an all-new 620 cc
electronic fuel injected engine. The bike offers 60 horse power, 13% more than
the current Monster 600, one of the most popular bikes in Italian history.
    "Since its introduction in 1993, the Monster has undergone a number of
evolutionary changes -- but with the Monster 620 we are doing something very
different," said Carlo Di Biagio, Ducati Chief Executive Officer. "With the
620 we are setting new standards for the industry. It will be the only bike in
the industry's 'naked' or 'standard' segment under 750 cc to offer the
benefits of a fuel-injected engine; it is the first bike in its class to
satisfy EURO2 emission requirements; and it is the lightest motorcycle in its
category. The result is a combination of new features which completely
transform the feel and riding experience of this bike.  It brings together the
fun of a cafe racer and the excitement of our more sporty machines."
    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence. Ducati has won nine of the last eleven World Superbike
Championship titles and more individual victories than the competition put
together. The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers: Superbike,
Supersport, Monster and SportTouring. The company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets. For more information about the Company, please
visit our web site at http://www.Ducati.com.

    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in the Company's
2000 annual report, filed with the U.S. Securities and Exchange Commission on
Form 20-F, dated July 2, 2001.