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Bell Mobility, Wysdom and CART to Offer Racing Fans Wireless Access To Molson Indy Results

Bell Mobility, Wysdom and CART to Offer Racing Fans Wireless Access To Molson Indy Results

           Bell Mobility Subscribers Will Have Exclusive Access To
                           Major CART Race Results

    TORONTO, July 13 Bell Mobility customers no longer need to
race to keep up with the latest Molson Indy news. As part of Bell Mobility's
sponsorship of the Molson Indy, these customers will be the first and only in
North America to be able to follow all the Molson Indy action in real time on
their mobile phones. This latest innovation, developed in partnership with
Wysdom Inc., a wireless software and infrastructure company, will be available
today until Monday on Bell Mobility's wireless Internet Mobile Browser(TM)
service, via a digital ".com-ready" phone.
    "For the first time, Bell Mobility customers will be able to use their
.com ready phone to get the latest information on the Molson Indy, one of the
hottest sporting events of the season," said Kelly Dixon, General Manager,
Wireless Internet and Data, Bell Mobility. "Whether fans are at the race, at
home, or in transit, they will be able to access real time information about
everything from the team standings to their favourite drivers."
    In addition to unofficial results of the practice sessions, qualifying
sessions, starting grid and the Molson Indy race itself, Mobile Browser users
will have access to complementary and exclusive information about CART
(Championship Auto Racing Team) racing and the Molson Indy. For example,
customers can look up driver standings and obtain team and driver information.
They can also access late-breaking news and future race information.
    "The wireless site we developed for Bell Mobility is refreshed at least
once every 60 seconds in order to provide users with up-to-the-minute details
about the Molson Indy," noted Kashif Hassan, President and CEO of Wysdom.
"This site was built in just two weeks, using our patented rapid application
development tool, MAP Blueprints (MBp).  The Molson Indy is a major stop on
the CART tour so, we can expect to serve live data to approximately
100,000 users this weekend."
    An "Indy" bookmark has even been added to the Mobile Browser's "What's
New" and "Sports" sections to facilitate access to this new service. This will
enable users to open their Mobile Browser and easily locate the Molson Indy
site.
    Built on Wysdom's "Mobyle Application Platform(TM) (MAP)," "MAP
Blueprints" is utilized to rapidly develop wireless, desktop or web
applications for multiple devices and protocols. It offers a patented
error-avoidance system, visual programming and reusable libraries that can be
fully customized and configured to meet customer needs.

    About Bell Mobility
    Bell Mobility, a division of Bell Canada, provides a complete range of
innovative wireless communications solutions: PCS and cellular, web-browsing
and data, two-way messaging, paging and airline passenger communications
services. Bell Canada, Canada's national leader for communications in the
Internet world, provides connectivity to residential and business customers
through wired and wireless voice and data communications, high speed and
wireless Internet access, IP-broadband services, e-business solutions, local
and long distance phone and directory services. Bell Canada is owned by BCE
Inc. of Montreal (80%) and by SBC Communications Inc. of San
Antonio, Texas (20%). For more information please visit http://www.bell.ca.

    About Wysdom Inc.
    Wysdom is a wireless software and infrastructure company that enables its
customers to offer comprehensive, user-centric mobile products and services.
Wysdom licenses its Mobyle Application Platform(TM) (MAP) to Carriers,
Enterprises and e-Businesses allowing them to deploy applications that empower
users to manage information, commerce and communications on any device. Wysdom
employs more than 175 people and has operations in Toronto, Montreal, Boston,
San Jose and Belgium.  For more information, please visit
http://www.wysdom.com.