Bell Mobility, Wysdom and CART to Offer Racing Fans Wireless Access To Molson Indy Results
Bell Mobility, Wysdom and CART to Offer Racing Fans Wireless Access To Molson Indy Results
Bell Mobility Subscribers Will Have Exclusive Access To Major CART Race Results TORONTO, July 13 Bell Mobility customers no longer need to race to keep up with the latest Molson Indy news. As part of Bell Mobility's sponsorship of the Molson Indy, these customers will be the first and only in North America to be able to follow all the Molson Indy action in real time on their mobile phones. This latest innovation, developed in partnership with Wysdom Inc., a wireless software and infrastructure company, will be available today until Monday on Bell Mobility's wireless Internet Mobile Browser(TM) service, via a digital ".com-ready" phone. "For the first time, Bell Mobility customers will be able to use their .com ready phone to get the latest information on the Molson Indy, one of the hottest sporting events of the season," said Kelly Dixon, General Manager, Wireless Internet and Data, Bell Mobility. "Whether fans are at the race, at home, or in transit, they will be able to access real time information about everything from the team standings to their favourite drivers." In addition to unofficial results of the practice sessions, qualifying sessions, starting grid and the Molson Indy race itself, Mobile Browser users will have access to complementary and exclusive information about CART (Championship Auto Racing Team) racing and the Molson Indy. For example, customers can look up driver standings and obtain team and driver information. They can also access late-breaking news and future race information. "The wireless site we developed for Bell Mobility is refreshed at least once every 60 seconds in order to provide users with up-to-the-minute details about the Molson Indy," noted Kashif Hassan, President and CEO of Wysdom. "This site was built in just two weeks, using our patented rapid application development tool, MAP Blueprints (MBp). The Molson Indy is a major stop on the CART tour so, we can expect to serve live data to approximately 100,000 users this weekend." An "Indy" bookmark has even been added to the Mobile Browser's "What's New" and "Sports" sections to facilitate access to this new service. This will enable users to open their Mobile Browser and easily locate the Molson Indy site. Built on Wysdom's "Mobyle Application Platform(TM) (MAP)," "MAP Blueprints" is utilized to rapidly develop wireless, desktop or web applications for multiple devices and protocols. It offers a patented error-avoidance system, visual programming and reusable libraries that can be fully customized and configured to meet customer needs. About Bell Mobility Bell Mobility, a division of Bell Canada, provides a complete range of innovative wireless communications solutions: PCS and cellular, web-browsing and data, two-way messaging, paging and airline passenger communications services. Bell Canada, Canada's national leader for communications in the Internet world, provides connectivity to residential and business customers through wired and wireless voice and data communications, high speed and wireless Internet access, IP-broadband services, e-business solutions, local and long distance phone and directory services. Bell Canada is owned by BCE Inc. of Montreal (80%) and by SBC Communications Inc. of San Antonio, Texas (20%). For more information please visit http://www.bell.ca. About Wysdom Inc. Wysdom is a wireless software and infrastructure company that enables its customers to offer comprehensive, user-centric mobile products and services. Wysdom licenses its Mobyle Application Platform(TM) (MAP) to Carriers, Enterprises and e-Businesses allowing them to deploy applications that empower users to manage information, commerce and communications on any device. Wysdom employs more than 175 people and has operations in Toronto, Montreal, Boston, San Jose and Belgium. For more information, please visit http://www.wysdom.com.