Federal-Mogul Debuts Revolutionary ThermoQuiet Brake Pads

Federal-Mogul Debuts Revolutionary Wagner(R) ThermoQuiet(TM) Brake Pads With 'TQ Bonus Pack' Promotion for Service Dealers

SOUTHFIELD, Mich., July 11 Wagner(R) ThermoQuiet(TM) brake pads from Federal-Mogul Corporation -- one of the most significant advancements in automotive brake pad technology in more than 15 years -- are being introduced with an innovative promotion that is expected to attract tens of thousands of professional technicians and service businesses across North America.

The Wagner "TQ Bonus Pack" promotion rewards repair businesses and technicians for relying on the exclusive performance benefits of new ThermoQuiet brake pads. From now through November 30, 2001, Federal-Mogul will offer TQ Bonus Packs featuring 10 ThermoQuiet brake pad sets -- plus a free 11th set -- covering today's most popular automotive, light truck and sport-utility models. Each Bonus Pack also includes a voucher for a free ThermoQuiet merchandising kit and technician game card redeemable for a free "Cool Tunes" cooler with built-in stereo radio. The cooler has a retail value of $79.95.

For more details, technicians and service businesses can call ThermoQuiet program headquarters at 888-444-1660 or get information online at http://www.federal-mogul.com/promotions . From the Promotions home page, click "Professionals," then click the Wagner Brake Products logo next to "Technicians" for promotion details.

Wagner ThermoQuiet brake pads are the first pads to combine all three leading brake-performance characteristics now preferred by technicians and consumers -- quiet operation, superior stopping power and enhanced durability. In addition, ThermoQuiet technology features a revolutionary one-piece design combining a patented sound insulator, application-specific friction material and backing plate for unsurpassed strength, ease of installation and exceptional dissipation of heat and noise. The pads' one-piece IMI(TM) Sound Insulator(TM) technology replaces conventional shims for quiet performance and longer product life. The benefits of ThermoQuiet technology are available for all vehicle platforms.

"ThermoQuiet brake pads allow technicians and repair shops to simplify the way they select and install replacement pads for their customers' vehicles," said Joe Stephan, marketing director, Brake, Chassis & Fuel for Federal-Mogul. "With ThermoQuiet, there's no guessing or compromise involved in meeting the customer's expectations -- every key performance benefit is engineered into each pad. As a result, shops save time and eliminate friction-related comebacks."

Each Wagner TQ Bonus Pack includes 11 complete sets of ThermoQuiet pads for the most popular applications. The free ThermoQuiet merchandising kit contains a broad range of attractive, full-color sales tools, including a poster, bay banner, counter display with brochures, push-pull door decal, and two-sided countermat covering brake system fundamentals and product benefits to encourage customers to specify ThermoQuiet technology for their vehicles.

The promotional game card allows each participating technician who completes a ThermoQuiet installation to compete for the shop's free "Cool Tunes" cooler. Once 10 installations are completed, participants scratch a panel on the numbered card to reveal the shop's winner.

"Service businesses literally can't lose by participating in this promotion and relying on ThermoQuiet technology," Stephan said. "This is an exciting way to introduce a product line that will dramatically enhance our customers' brake businesses."

To participate in the ThermoQuiet promotion, service dealers and technicians simply need to order a TQ Bonus Pack from their Wagner Brake Products supplier. A voucher for the free ThermoQuiet merchandising kit -- including the technician game card -- is included in each TQ Bonus Pack.