I.D. Systems, Inc. Retains the Equity Group to Provide Investor Relations Services

    HACKENSACK, N.J.--July 10, 2001--I.D. Systems, Inc. today announced that it has retained The Equity Group Inc. of New York City to provide investor relations and financial public relations services.
    "We have engaged The Equity Group to assist us in bringing the story of our unique patented technology and operating model to the investment community and media at this pivotal stage in I.D. Systems' business development. We have spent the last several years perfecting our products and services and initiating successful pilot programs for an impressive client base of major Fortune 500 companies. We are extremely confident that our pilot projects will transition into more extensive implementations as the year unfolds and beyond. Given our Company's current substantial revenue potential, we believe the time is right to commence a proactive investor relations program, which along with a ramp up in revenues, should help enhance liquidity and shareholder value. The Equity Group came highly recommended as a respected, experienced and results-driven investor relations firm. We were impressed by the caliber and variety of the firm's clients, as well as their performance and returns to investors over the course of their relationship with The Equity Group," stated Jeffrey M. Jagid, Chief Executive Officer.
    The Equity Group Inc., which was founded in 1974, provides a full spectrum of investor and financial public relations services primarily to growth companies listed on the Nasdaq, American and New York Stock Exchanges.
    I.D. Systems, Inc. is a leading provider of open, standards-based networked systems for tracking and managing corporate assets. Customers utilizing the Company's patented system architecture include British Airways, DaimlerChrysler Corp., Deere & Co., Ford Motor Co., General Motors Corp., Hallmark Cards, Inc., the U.S. Navy, and the U.S. Postal Service. Using local area networks, wide area networks, and the Internet, the Company's systems enable customers to control and track the location and status of their assets--from letters and containers to forklifts and railcars--in real time.
    For information on-line, visit I.D. Systems at http://www.id-systems.com.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward looking statements that are subject to risk and uncertainties, including, but not limited to, the impact of competitive products, product demand and market acceptance risks, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. These risks could cause the Company's actual results for the current Fiscal Year and beyond to differ materially from those expressed in any forward looking statements made by, or behalf of, the Company.