Definition 6 Revamps Kauffman Tire's Corporate Web Site, Adding Interactive Elements, Visually Appealing Design

    ATLANTA, July 10 From custom wheels to high-performance
tires, Kauffman Tire has much to offer the car-conscientious, tire-savvy
shopper.  Now Kauffman Tire boasts a high-performance Web site as well,
http://www.kauffmantire.com , designed by leading Atlanta-based Internet
software and solutions firm Definition 6.  The site, featuring an interactive
coupon, sophisticated design, educational content and more, will complement
Kauffman Tire's wide variety of product and service offerings.
     "Our former Web site was a first step, but it lacked the interesting,
informative features our customers desired," said Kauffman Tire Executive Vice
President Mark Kauffman.  "Definition 6 has reshaped our online presence, and
we now feel we have a site exemplifying the customers' experience in our
retail stores."
    Kauffman Tire, a premium retail outlet for tires, custom wheels, brakes,
shocks and other top-quality goods and services for all types of vehicles,
hired Definition 6 in early 2001 when it realized its Web site could help more
firmly distinguish the company from its competitors.
    "We're in such an aggressive industry, so every factor, from customer
service to product availability to prices, really counts," Kauffman explained.
"Our Web site really needs to be up to this same level, and a few months ago,
it just wasn't."
    The newly revamped Web site meets three goals Definition 6 pinpointed
after examining competitors' sites and holding planning sessions with Kauffman
Tire executives:
    1.  Drive traffic to retail stores.
    2.  Educate consumers on Kauffman Tire and the company's products and
        locations.
    3.  Provide easier navigation via mouse-overs and strategically placed
        links.
    "It's imperative that visitors find their way as effortlessly as possible
through the site," added Definition 6 Senior Solutionist Michelle Gembala.
    One of the newest features visitors encounter on the new Kauffman Tire
home page is an interactive coupon, developed by Definition 6's creative team.
Potential customers are encouraged to print out the coupon, which opens in a
pop-up window, and bring it with them the next time they visit their local
Kauffman Tire store.
    "Customers who initially browse the site simply because they want the
coupon will most likely stay to educate themselves on our wide variety of
offerings," Kauffman said.  "They will ultimately save time and money while in
our store."
    Definition 6 also implemented the site's Learning Center, broken down by
product type, to serve as the site's primary online learning resource.  "We
are trying to educate our customers and give them the resources to understand
and feel comfortable with decisions about their cars, something our former
site lacked," Kauffman added.
    Once a customer decides to head to a Kauffman outlet, the new Facility
Tour can guide them through a representative store, while the Locator Tool
identifies the nearest outlet, providing a map and directions with just the
click of a button.
    Kauffman Tire has extended its relationship with Definition 6, planning to
use the company's resources to integrate an interactive product catalog to the
revamped site sometime in the near future.

    About Definition 6
    Founded in 1997 and nationally recognized for its Web solutions, Atlanta-
based Definition 6 offers advanced solutions for companies planning to
accelerate their business processes and activities via the Internet.
Dedicated to helping organizations explore business opportunities available in
this growing space, the company employs top business professionals and
technologists to combine proven management practices with new Web
technologies, providing real-world business solutions for real-world business
scenarios to ultimately increase revenue and reduce operating costs.  Please
visit the company's Web site, http://www.definition6.com , for more
information.