NASCAR Aftermarket Program Featured at AAPEX

    SOUTHFIELD, Mich., July 9 The National Association for
Stock Car Auto Racing announced today its plans to showcase its Automotive
Aftermarket Program and its 30-licensed brands at the Automotive Aftermarket
Products Expo held October 30 to November 2, 2001 at the Sands Expo Center in
Las Vegas.
    Based on the popularity of the NASCAR Winston Cup Series, NASCAR Busch
Grand National Series and NASCAR Craftsman Truck Series racing and the
affinity the sport's 63 million fans have toward edge-of-the-seat racing
action, NASCAR's Aftermarket program allows manufacturers of NASCAR Officially
Licensed products to capture that excitement at the consumers point of
purchase.
    NASCAR will set up a complete studio on the show floor to broadcast NASCAR
Tech TV with hosts Ned Jarrett, a two-time NASCAR Winston Cup Champion, and
Stephanie Durner.  The weekly program airs Sundays on Fox Sports Net prior to
Fox's coverage of NASCAR Winston Cup racing.
    AAPEX visitors will also experience the excitement of NASCAR Winston Cup
racing through an interactive DAYTONA USA exhibit.  DAYTONA USA will set up a
"Pit Stop Challenge" display to allow trade visitors the opportunity to try
their skills at beating the quick reaction time of a NASCAR team member
servicing a car on pit row.  In addition, DAYTONA USA will have interactive
displays with examples of motorsports history and technology.  "AAPEX is an
ideal venue for our program and our licensees to exhibit and showcase the
power of the NASCAR brand," said Odis Lloyd, director, NASCAR Automotive
Aftermarket.  "The trade show also gives us an opportunity to show support for
the automotive industry as a whole.  This year we have expanded our showroom
exhibit and brought along the set from NASCAR Tech TV as well as an exhibit
from Daytona USA.  AAPEX has always been a place where the top industry minds
get together to discuss the future of our industry."
    AAPEX is the annual trade show representing the $250 billion North
American retail and service aftermarket and features nearly 2,000 exhibitors.
In conjunction with AAIW, it is attended by more than 83,000 trade visitors
from around the world.  AAPEX is jointly sponsored by the Automotive
Aftermarket Industry Association (AAIA) and the Motor and Equipment
Manufacturers Association (MEMA).  For more information, visit
http://www.AAPEXShow.com