TRAC Merchandise Program Revs Up

 TRAC Enters Into Agreement With Sports Designs, Inc. to Distribute Licensed
                 Merchandise Through Web, Catalog and Events

    CHARLOTTE, N.C., July 9 Team Racing Auto Circuit (TRAC), a
wholly-owned subsidiary of Team Sports Entertainment, Inc.
(OTC Bulletin Board: TSPT), announced today that it has signed an agreement
with NASCAR merchandise leader, Sports Design, Inc. to design, develop and
administer a national merchandise licensing program for its new stock car
racing series set to begin in 2003.  The program will feature a limited line
of officially-licensed merchandise to be available over the internet at
http://www.traczone.com, via direct mail through Sports Design's catalog, through
participating retail outlets and at a multitude of motorsports events where
Sports Design sells other licensed motorsports products.
    "We are very excited to have Hank Jones and Sports Design, Inc. as a key
strategic asset as we develop the launch of TRAC in 2003.  Their proven record
in understanding what consumers want and how to deliver it will be a crucial
part of our success in the years to come," Jon Pritchett/COO of Team Sports
Entertainment.
    Sports Design, Inc. is one of the country's largest suppliers of racing
related wearables and merchandise in the industry.  Hank Jones, its founder
and president, is considered one of the pioneers in NASCAR souvenir sales.  He
sold his former company, Sports Image, Inc. to Dale Earnhardt in 1994 after
unprecedented sales levels and started Sports Design, Inc. in 1995.  His
current and former client list includes: Bobby Allison, Rusty Wallace, Michael
Waltrip, Miller Brewing, GM Goodwrench, Texaco, Pennzoil, M&M Mars, Valvoline,
Conseco, Kellogg's, Roush Racing, Terry Labonte, Mark Martin, Ernie Irvan,
Jeff Burton and Ken Schrader.  Sports Design is an integrated design, sales
and marketing company with specialization in NASCAR trackside, motorsports
specialty stores, wholesale programs, mass merchandising, corporate programs
and individually tailored programs for corporate sponsors and musical
entertainers.
    "We are extremely proud to have been chosen by TRAC to become an official
supplier of wearables, souvenirs and merchandise.  We believe very strongly in
the TRAC people and think they are going to have a huge impact on the
motorsports industry through their team racing concept.  I hope we can be an
integral part of their success in 2003 and for many years to come," remarked
Hank Jones, President, Sports Designs, Inc.

    About TSPT
    TSPT is a sports and entertainment marketing and management company
dedicated to developing undervalued sports and entertainment properties and
discovering niche opportunities to serve underdeveloped market segments.  Its
first venture is TRAC, Team Racing Auto Circuit, L.L.C., a single entity
sports league developed as a new category in motorsports.  Tapping into the
affinity that sports fans and civic-minded residents have for their city,
state or region, TRAC will focus on growing the existing base of stock car
fans through team-based marketing.  The league will take the best sports
business practices from traditional "stick and ball" sports and leagues and
combine those with the best attributes from stock car racing (i.e., pageantry,
speed and competitive racing).  The major benefactors from such a merger will
be: motorsports venues, television networks, drivers and personnel, corporate
marketers, domestic and import auto manufacturers and U.S. communities and
fans.  TRAC will provide this content to its various distribution partners
through a league structure that will utilize revenue sharing, centralized
purchasing, and brand management to build asset value in local/regional teams.
With specific focus on parity, safety and cost containment; TRAC plans to
build a stock car league with innovative competition standards that will put
the competitive focus on drivers, crews and race day strategy.  To learn more
about Team Sports Entertainment or TRAC, visit http://www.teamsportsentertainment.com
or http://www.traczone.com.
    Safe Harbor Act Disclaimer: This release contains forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about future
events.  Although the Company believes that the expectations reflected in the
forward-looking statements and the assumptions upon which they are based are
reasonable, it can give no assurance that such expectations and assumptions
will prove to have been correct.  The reader is cautioned not to put undue
reliance on these forward-looking statements, as these statements are subject
to numerous factors and uncertainties, including without limitation, the
independent authority of the special committee to act on the matters
discussed, the successful negotiation of the potential acquisition and
disposal of transactions described above, successful implementation of the
company's business strategy and competition, any of which may cause actual
results to differ materially from those described in the statements.  In
addition, other factors that could cause actual results to differ materially
are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings
with the Securities and Exchange Commission.