Quattro Successfully Integrates External Logistics and Customer Service Partner
SeeBeyond , the leading global provider of eBI solutions, today announced that quattro GmbH, a subsidiary of auto manufacturer Audi, has successfully implemented the leading eBusiness Integration platform from SeeBeyond to facilitate the streamlining of its Supply Chain across core logistics, CRM and ERP systems.
A key trend in the automotive industry is not just to sell the vehicle, but also to acquire the customer, provide superior service and then build and leverage the relationship and brand across a wider range of products. It is then essential to provide the same level of service with the complementary products to re-enforce the brand. To optimize the profitability of this complementary channel, it is critical to efficiently manage the supply chain across marketing, sales and distribution.
Quattro enables extensive personalization of its vehicles with an equipment and accessory program, which is complemented by the Audi collection -- the latest collection of luggage, leather gear, watches sunglasses and high-tech bikes. Customers access a catalog to find out what is offered and order items from their local dealer. To provide the best possible support and service, quattro works with an external service provider as well as logistics partners whose call centers can also be used for placing orders. The service provider uses the BVD system with an interface to the SAP R/3 Retail system, to enter all relevant data for customer orders and logistics. The BVD system delivers information on newly entered customers, incoming goods from logistics, invoices for consignments of goods to customers, outgoing goods for AUDI AG cost centers and return receipts from the distribution channels. The R/3 system is also able to deliver updated or new records for customer, item and vendor master data and notifications to the service providers' systems.
"SeeBeyond solutions allow quattro to streamline its Supply Chain and CRM operations to deliver enhanced operational and customer service levels," said David Bennett, vice president and general manager of EMEA for SeeBeyond. "As one of our key vertical markets, automotive is an ideal industry to demonstrate how optimized business process management is essential for seamlessly connecting the customer to the manufacturer, and the suppliers to the logistics providers. Executed all in real time, companies are able to invoke best practices such as available-to-promise and vendor-managed inventory resulting in reduced inventory levels and significantly reduced time to delivery -- both essential in improving customer satisfaction."
About quattro
Established in 1983, as an independent, wholly owned subsidiary of Audi AG, quattro GmbH manufactures and markets its own products over and above the Audi product range. The range of products includes high quality merchandise items and accessories, as well as mountain and trekking bikes in addition to the high performance Audi RS4.
About SeeBeyond
As the leading global provider of eBI(TM) solutions, SeeBeyond enables the seamless flow of information within and among enterprises in real time. The SeeBeyond eBI Suite offers a rapidly deployable and infinitely scalable infrastructure for seamless application integration, dynamic business-to-business connectivity and robust business processes optimization. SeeBeyond has more than 1,520 customers worldwide, including ABB, ABN Amro, Barnes & Noble.com, Bausch & Lomb, BHP, DuPont, Florida Power & Light, Fluor Daniel, General Motors, Hewlett-Packard, Pfizer and Sprint. Key global business and technology consulting partners include Accenture, EDS, Computer Sciences Corporation, Cap Gemini Ernst & Young, KPMG Consulting, PricewaterhouseCoopers and answerthink. Software partners include BroadVision, Onyx Software, Oracle, SAP and Siebel Systems.
SeeBeyond has global headquarters in Monrovia, Calif. and sales and marketing headquarters in Redwood Shores, Calif. For more information, please visit www.seebeyond.com.
Note to Editors: eBI is a trademark of SeeBeyond Technology Corporation. All other trade names are the property of their respective owners.