Ducati Motor Holding Appoints New Commercial Director

    BOLOGNA, Italy, July 2 Ducati Motor Holding S.p.A. , a leading
manufacturer of high performance motorcycles, today announced the appointment
of Nicola Greco, 45, as Group Commercial Director.  His appointment is
effective immediately.
    Mr. Greco brings to Ducati great international experience in the fields of
sales, marketing, dealer network management, product development and
logistics.  He has a degree in Business Administration from Bocconi
University, Milan and began his career at 3M and Olivetti in Italy.  Mr. Greco
then worked thirteen years at Fiat Auto holding various positions including
Director for Global Parts and Accessories, Head of Product and Service
Marketing Worldwide, Marketing Director, Fiat Auto UK and Marketing Director,
Fiat Auto Portugal. Since July 1999, he has been Chief Executive Officer of
Fiat Auto Ireland.
    "Nicola is perfectly suited to fill the vital role at Ducati of Group
Commercial Director," commented Carlo Di Biagio, CEO of Ducati.  "His broad
experience as well as his deep understanding of the global automotive industry
will be an invaluable support for me and for the Company as we look to the
future."
    "Ducati is a company with a long history which has built an exciting and
respected brand thanks, above all, to a unique range of products," added Mr.
Greco.  "I am delighted to be joining it at such an exciting time to help it
continue to grow from strength to strength."

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won nine of the last eleven World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers: Superbike,
Supersport, Monster and SportTouring.  The company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets.  For more information about the Company, please
visit our web site at http://www.Ducati.com.

    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in the Company's
2000 annual report, filed with the U.S. Securities and Exchange Commission on
Form 20-F, dated July 2, 2001.