Nissan North America, Inc. Picks Bragman Nyman Cafarelli as Agency of Record For the Entertainment Marketing Launch of the 2003 Z-Car

             Entertainment Expertise Sought to Navigate Hollywood

    BEVERLY HILLS, Calif., July 2 Today Nissan North America,
Inc. announced that Bragman Nyman Cafarelli Public Relations & Marketing, an
autonomous hyper-brand within Weber Shandwick Worldwide (part of the IPG
Companies) has been assigned to develop an entertainment marketing campaign
for the launch of Nissan's 2003 Z sports car.  BNC also will develop
entertainment opportunities for new models to be introduced by Nissan and its
Infiniti luxury division over the next two years.
    "The 2003 Z's head turning style and performance will make it next year's
hottest new sports car," said Scott Fessenden, Marketing Director of Nissan
North American.  "We're excited to have BNC on board to help us capitalize on
the Z's natural star quality and fulfill its potential as an entertainment
property."
    A leader in the rapidly emerging convergence of the corporate and
entertainment worlds for more than 10 years, BNC's 90-person bi-coastal agency
will lead the charge to identify an entertainment property for a hero car
placement that can serve as the foundation for an integrated visibility
platform for the Z -- reaching the target consumer where they live, work and
play.  Advertising, promotion, public relations and celebrity outreach will
all be key components of the program, with BNC serving as synergy agent for
Nissan's other respective agencies.
    "Our abilities to merge the power of brand marketing with the incredible
influence of entertainment properties and celebrity is second to none, and we
look forward to this exciting partnership opportunity," said Michael Nyman,
President of Bragman Nyman Cafarelli.
    "Our close ties to key decision-makers and our knowledge of how to
navigate through the Hollywood system will ensure that the value-performance
excitement surrounding the re-introduction of the Z-car will be mirrored
within the Hollywood community and consumers," said Lori Cloud, Vice President
of Entertainment Marketing.
    Consumer and motor enthusiast excitement surrounding the Z-car stems from
Nissan's projection that the new 2003 Z's 0-to-60 will be inside 6.0 seconds
with a base price under $30,000.  Those performance characteristics, coupled
with the futuristic design of an authentic sports car, make the 2003 Z car not
only among the fastest sports cars in the market segment, but position the
vehicle for mass consumer appeal.  Immediately upon its unveiling in 1969, the
1970 Datsun 240ZX was the first Japanese mass-production car to ignite
wide-spread enthusiasm with American consumers.  The fifth generation of the Z
car, set to launch in mid-2002, brings to an end a five-year absence of the Z
since the last few 300ZX's were delivered in 1997.
    In North America, Nissan's operations include styling, engineering,
manufacturing, sales and consumer and corporate financing.  Nissan in North
America employs more than 20,000 people in the United States, Canada and
Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and
Infiniti dealerships across the continent.
    Bragman Nyman Cafarelli ranks among the top 50 PR companies overall in the
U.S, and is one of the only public relations/marketing agencies in the country
that successfully addresses the rapidly emerging convergence of the corporate
and entertainment worlds.  BNC constructs innovative strategies for a diverse
range of clients and projects including: Fortune 500 companies, celebrities,
special events, event marketing, television series and specials, sports,
music, producers, directors and companies specializing in licensing, finance,
production, animation and technology.  While every service that BNC provides
has media relations as a common thread, BNC creates comprehensive marketing
solutions for its clients, whether it is brand planning, product
introductions, promotions, sponsorships, celebrity outreach, product
placement, sampling merchandising or integrated event marketing.
    Though the range of clients is diverse, their identities are all
world-renowned.  A partial listing of clients reads like a who's who in the
corporate and entertainment worlds: Diet Coke, Philip Morris, Diamond
Information Center, Moet & Chandon, Guinness Bass Import Company, Tanqueray,
Johnnie Walker, Smirnoff Ice, Whoopi Goldberg, Cameron Diaz, Kate Hudson,
Leigh Steinberg, Steve Tisch, Paramount Network Television, Kellogg Company,
Nickelodeon Movies, In Style, The ET Emmy Party, The Screen Actors Guild
Awards, Procter & Gamble, "The Drew Carey Show," "That '70s Show," "Just Shoot
Me," Pizza Hut, KFC, Paramount Home Entertainment, Bloomingdale's, Avon 3Day
Breast Cancer Walks, TrizecHahn Development Corporation's Hollywood & Highland
Project, Kodak Digital Camera and Sony PlayStation 2.