Protege, Millenia Lead Charge as Mazda Sales Climb for Tenth Straight Month
Protege, Millenia Lead Charge as Mazda Sales Climb for Tenth Straight Month
- Company's Second Quarter Sales Still Heating Up in the Summer Months - IRVINE, Calif., July 3 Mazda has posted a sales increase for the tenth consecutive month, with the automaker reporting a 12.1 percent increase in sales for the month of June. This month's increase was lead by the company's sporty Protege compact along with the luxurious Milennia sedan. Both vehicles reported record-setting months in June. Overall, Mazda's sales for June are 28,394, and the year-to-date sales total is 140,888 units. "We're pleased that the just-introduced 2002 Protege5 is exceeding our initial sales projections," said Charlie Hughes, president and CEO of Mazda North American Operations. "Protege, Milennia and Tribute all were strong performers in June." June proved to be another impressive month for Mazda's stylish Millenia, which saw a nearly 180 percent increase in sales from a year ago. The 177.4 percent increase reflects Millenia's best June ever. Additionally, the Mazda Protege enjoyed its best June since 1994, with a 10.4 percent increase in sales. Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide. Month-To-Date Year-To-Date June June % June June % 2001 2000 Change 2001 2000 Change PROTEGE 7,749 7,021 10.4% 34,824 32,365 7.6% 626 5,257 8,043 -34.6% 31,358 40,345 -22.3% MILLENIA 3,761 1,356 177.4% 11,360 7,070 60.7% MIATA 1,902 2,303 -17.4% 9,329 10,228 -8.8% MPV 3,182 3,552 -10.4% 16,938 18,355 -7.7% B-SERIES TRUCK 2,413 3,052 -20.9% 13,344 16,389 -18.6% TRIBUTE 4,130 0 N/A 23,735 0 N/A Total Vehicles CARS 18,669 18,723 -0.3% 86,871 90,008 -3.5% TRUCKS 9,725 6,604 47.3% 54,017 34,744 55.5% TOTAL 28,394 25,327 12.1% 140,888 124,752 12.9% MEMO: IMPORT CAR 13,412 10,680 25.6% 55,513 49,663 11.8% IMPORT TRUCK 3,182 3,552 -10.4% 16,938 18,355 -7.7% IMPORT TOTAL 16,594 14,232 16.6% 72,451 68,018 6.5% DOMESTIC CAR 5,257 8,043 -34.6% 31,358 40,345 -22.3% DOMESTIC TRUCK 6,543 3,052 114.4% 37,079 16,389 126.2% DOMESTIC TOTALS 11,800 11,095 6.4% 68,437 56,734 20.6%