New Ducati Ad Campaign to Feature Ducati Enthusiasts Chosen Online at Ducati.com Website

 'Ducati/People 2002' Campaign Celebrates Ducatisti From Around the World in
                     Honor of 75th Anniversary of Ducati

    BOLOGNA, Italy, July 5 Ducati Motor Holding S.p.A.
, a leading manufacturer of high
performance motorcycles, will cast its next international ad campaign by using
its passionate motorcycle enthusiasts in a global event to be hosted by
Ducati.com.
    Continuing the spirit of Ducati/People, the Company's first global ad
campaign launched in 1998 that features Ducati riders, technicians and
employees, the new campaign will celebrate fans -- Ducatisti -- from around
the globe. The casting for the campaign will be held on-line at the Ducati
website (http://www.ducati.com) which currently receives more than
500,000 visits per month. The rules for entering the casting are simple.
Ducatisti can submit j-peg images of themselves with their Ducati motorbike
(which can be of any model year) to Ducati.com or original photos to
Ducati.com at the following address: Ducati.com /DucatiPeople2002 Casting, Via
della Salute 14/2, 40132 Bologna, Italy.
    The casting process began in June 2001 and will run through September
2001. Once the casting is completed, Ducati staff will choose final
candidates. Ducati will then notify the winning Ducatisti, who must submit a
copy of their motorcycle registration documentation and/or proof of Ducati
ownership before being flown to Bologna for the shoot, scheduled for early
October. Winners will also meet Ducati management and riders and tour the
historic Ducati Museum and Factory.
    The new Ducati/People campaign, scheduled to launch by the end of this
year and continue into 2002, marks the 75-year anniversary of the
Bologna-based manufacturer of high performance motorbikes. "In the year of our
75th Anniversary, what better way to celebrate our heritage than to spotlight
the passion of our fans -- who have made Ducati the premier maker of sport
motorcycles for over half a century," said David M. Gross, the creative
director of the campaign and director of strategic planning at Ducati Motor.
"The best ambassadors for our Company are the people who ride and love our
bikes."
    While the faces and motorbikes of the 2002 campaign will be new, the
campaign will continue the original concept of transmitting the authenticity
and uniqueness of the Ducati riding experience. The original campaign, shot in
black and white and launched in 1998, received acclaim from international
media publications including: "Advertising Age International," "Forbes," "The
New York Times" and other lifestyle and general interest publications for its
original concept and creative photography. Original photography from the
campaign was recently auctioned by Sotheby's at its first motorcycle auction
in 1999 and then again in 2000.
    "I personally invite Ducatisti everywhere to send images of themselves and
their beautiful motorbikes," said Carlo di Biagio, CEO of Ducati Motor.  "We
will be creating the biggest and best Ducati family photo album ever."

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence. Ducati has won nine of the last eleven World Superbike
Championship titles and more individual victories than the competition put
together. The Company produces motorcycles in four market segments, which vary
in their technical and design features and intended customers: Superbike,
Supersport, Monster and SportTouring. The company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets. For more information about the Company, please
visit our web site at http://www.Ducati.com.