Rick Woyde, President and CEO of Detroit Translation Bureau, to be Speaker at LISA Conference Scheduled for Chicago, IL August 29-31

    BINGHAM FARMS, Mich.--July 5, 2001--LISA, the Localization Industry Standards Association, will hold a LISA Forum USA in Chicago, Illinois on August 29-31st at the Drake Hotel.
    This annual meeting will focus on the evolution of bricks and mortar companies into bricks and clicks e-businesses and feature expert speakers from both the automotive and supplier community.
    Globalization is today's business buzzword. Emarketer estimates that worldwide business transactions will total $2.7 trillion by 2004. Even if high by half, the fact is that the irreversible process of globalization and the Internet revolution continue to fundamentally change the way enterprises do business.
    The LISA Forum USA is structured to meet the expectations of an exclusive, informed audience of successful entrepreneurs, senior company officials, investors, and other professionals engaged or interested in global business opportunities. Owing to the technological and increasingly networked requisites of successfully globalizing businesses, software and high tech management consulting firms will also benefit from the event. "Localization is about much more than just software," says Michael Anobile, LISA co-founder and Managing Director. "LISA is proud to have DTB, one of the leading automotive translation suppliers join LISA. We look forward to working together to further the automotive industry."
    Rick Woyde, President and CEO of Detroit Translation Bureau will be a featured speaker. Mr. Woyde will present a workshop on "Translation Quality Strategies." The workshop will present ideas and strategies to help documentation managers deliver quality translations.
    Globalization solutions experts will examine state-of-the-art multilingual information processing management tools and systems capabilities in hands-on workshops and exhibitions that unite global management strategies with leading-edge support systems. A three-day Exhibition is a featured part of the LISA Forum USA program.
    For more information on LISA Forum USA, visit http://www.lisa.unige.ch/events/2001chicago/ or contact Alison Rowles, Director of SMP Marketing at +41 21 807 1695 or Alison@smp-m.com or Cliff Rohde at +1 202 - 331-1550 or lisa@robertbrandon.com.
    Comprised of more than 240 corporate clients and their globalization solutions partners, the Localisation Industry Standards Association provides companies with the best practices, business guidelines, and multi-lingual information management standards necessary to make enterprise globalization a reality.
    Detroit Translation Bureau provides complete translation solutions including print and interactive production, video voice-overs, web site localization, and on-site interpretation services. The company employs translators from around the world and translates over thirty languages, representing languages and countries on every continent. Additional information can be found at www.dtbonline.com.