MICHELIN MAN AND JIM PALMER Michelin man congratulates agency Jim Palmer. [AG] GREENVILLE, SC USA 06/29/2001

    GREENVILLE, S.C., June 29 Michelin North America, Inc.
announced today that it has awarded its U.S. Michelin brand account to
Campbell-Ewald of Detroit.  The announcement comes after an extensive agency
review process.  Michelin North America placed its U.S. Michelin-brand account
in review earlier this year after a significant shift in the Michelin-brand
marketing strategy.
    (Photo: NewsCom:  http://www.newscom.com/cgi-bin/prnh/20010629/CHF015 )
    The good news was delivered in person as the Michelin Man himself handed a
letter of intent from the brand to Campbell-Ewald President Jim Palmer.
    "We're excited about the possibilities our new partnership with Campbell-
Ewald will afford the Michelin brand," commented Pete Selleck, COO of Michelin
Americas Small Tires.  "All of the finalists were excellent candidates.
Ultimately, Campbell-Ewald proved to be the best fit for the U.S. Michelin-
brand and our strategic marketing plans for the future.  Now, the real work
begins."
    "We're thrilled with the news," said Campbell-Ewald President Jim Palmer.
"Michelin is a powerful global brand with a stellar reputation and we are
confident that our new partnership will help take the brand to the next level.
A visit from Bibendum, the Michelin Man, is a great start to a promising
future together."
    Campbell-Ewald will assume account responsibilities for the U.S. Michelin-
brand immediately.  Estimated annual billings for the U.S. account are
$35 million.
    Campbell-Ewald (http://www.campbell-ewald.com ) is the 11th largest
employer among the nation's advertising and marketing communications agencies,
with more than 1,300 employees at its headquarters in Detroit, its agency in
Los Angeles and five regional offices.  Billings in 2000 totaled more than
$1.9 billion.  A part of the Interpublic Group of Companies ,
Campbell-Ewald is the communications partner with a score of national brands.
    A leader in customer satisfaction with more J. D. Power Awards than all
other tire manufacturers combined, Michelin manufactures and sells tires for
every type of vehicle, including airplanes, automobiles, bicycles,
earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space
shuttle.  The company also publishes travel guides, maps and atlases covering
Europe, Asia, and North America.  Headquartered in Greenville, SC, Michelin
North America (http://www.michelin.com ) employs 26,500 and operates 23 plants
in 19 locations.

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