Kilgannon McReynolds Named Agency of Record for LeasePlan USA

    ATLANTA--June 28, 2001--Kilgannon McReynolds has been named agency of record for LeasePlan USA, the nation's second largest vehicle management company.
    The Alpharetta, Georgia-based company leases, finances and manages fleets of cars and trucks to companies throughout the U.S.
    The account was awarded without a review to Kilgannon McReynolds. The agency will provide advertising, direct marketing, and public relations services. An initial advertising campaign is scheduled to break in fall 2001. Billings are estimated to be as high as $2 million. LeasePlan USA's previous agency of record was Atlanta-based O'Zyp Advertising.
    LeasePlan's Global advertising is handled by U.K.-based BBN, The Multicultural Agency. Kilgannon McReynolds recent selection as the BBN affiliated agency in the Southeast U.S. region helped the agency to win the business. Agency Principal Rena Kilgannon will serve on BBN's LeasePlan Global Planning Committee as the representative for the company's U.S. business.
    "Our partnership with BBN was a key factor in winning the LeasePlan USA business," said Rena Kilgannon, Principal, Kilgannon McReynolds Advertising. "We are excited at the opportunity to expand our expertise in the transportation sector particularly with one of the leading companies in the industry."
    "The combination of Kilgannon McReynolds' B2B experience and their network affiliation with BBN led us to believe they were the right agency to handle our marketing efforts in the U.S.," said Dave Dahm, President & CEO, LeasePlan USA.