North Carolina Speedway And General Mills Announce Extension Of Title Sponsorship Agreement

    ROCKINGHAM, N.C.--June 20, 2001--North Carolina Speedway and General Mills have signed a title sponsorship agreement that extends the naming rights of the fall NASCAR weekend at the 1.017-mile superspeedway located in Rockingham, North Carolina, officials announced today.
    The Sam's Club 200 NASCAR Busch Series race is scheduled for Saturday, November 3 followed by the Pop Secret Microwave Popcorn 400 on Sunday, November 4.
    "North Carolina Speedway is thrilled about continuing our successful partnership with General Mills," stated Chris Browning, Executive Vice-President and General Manager, North Carolina Speedway. "We have truly enjoyed working with everyone at General Mills, and look forward to developing even more exciting and unique promotions for our fans."
    North Carolina Speedway traditionally hosts the first and last NASCAR events in the Carolinas each season. General Mills became the title sponsor of North Carolina Speedway's fall NASCAR weekend in 1999.
    "The relationship that General Mills has established with the North Carolina Speedway has been extremely positive," said Bob Branham, Manager of Motorsports Operations, General Mills, Inc. "Our brand, Pop Secret Microwave Popcorn, has grown in the Carolinas and at key retailers as a direct result of our sponsorship of the fall race. We are excited to continue our relationship with North Carolina Speedway and look forward to another exciting race weekend this November."
    Weekend activity begins Friday, November 2 with qualifying for the Sam's Club 200 and Pop Secret Microwave Popcorn 400. Saturday's events include the Union 76/ Rockingham World Pit Crew Competition and the running of the Sam's Club 200. NASCAR's top division, the Winston Cup Series, will compete Sunday in the Pop Secret Microwave Popcorn 400.
    Tickets for both events are on sale now and may be purchased by calling the North Carolina Speedway ticket office at (910) 582-2861. You may also visit online at www.northcarolinaspeedway.com for ticket order forms and additional information.
    Pop Secret is a product of General Mills, a leading manufacturer and marketer of consumer food products, with annual sales exceeding $6 billion. In addition to its snacks division, other major U.S. businesses include Big G cereals; Betty Crocker dessert, side dish and dinner mixes; Gold Medal Flour; and Yoplait and Colombo yogurt. The company's expanding international operations include wholly owned businesses in Canada, Mexico and China, a snacks joint venture with PepsiCo in Europe, and a worldwide cereal join venture with Nestle. General Mills also recently announced plans to acquire Diageo's worldwide Pillsbury operations in a transaction valued at $10.5 billion. For more information, visit the company's web site at www.generalmills.com.
    International Speedway Corporation ("ISC") is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. ISC owns and/or operates 12 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit, Michigan; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia; Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York, and Nazareth Speedway in Pennsylvania.
    Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5% interest in Raceway Associates, LLC, which owns the Route 66 Raceway and is developing Chicagoland Speedway in Illinois.
    ISC also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales, and Motorsports International, a provider of catering services, food and beverage concessions, and a producer and marketer of motorsports-related merchandise. For more information, visit the Company's Web site at www.iscmotorsports.com.