Exile on Seventh Sets New Standards for Banner Ads with oplayo's Streaming Video Technology; AutoTrader.com Campaign to Feature Fastest-Loading Video Streams
LONG BEACH, Calif.--June 20, 2001--Streaming Media West, Booth No. 109
oplayo inc., a premier developer of advanced, plug-in-free, Java-based streaming video technologies, today announced that Exile on Seventh, a full-service online marketing and advertising agency with clients such as eBay and WebVan, has selected oplayo's streaming video technology for its email marketing and banner ad campaigns.
The first campaign, created for AutoTrader.com, is scheduled to launch later this summer.
oplayo's technology enables advertisers to deliver ads with TV-like rich video and audio that is far faster than anything currently available on the market today. With oplayo, users with dial-up modem connections can view ads within seconds. Because no plug-ins are required, advertisers can double the reach of online campaigns and connect with the vast number of Internet users who do not have media viewers or other plug-ins -- about half of all Internet users.
"oplayo enables us to advertise with eye-grabbing media that is fun, entertaining and is as effective in communicating the benefits of the AutoTrader.com brand as our TV commercial," says Clark Wood, vice president of marketing, AutoTrader.com. "With oplayo, our campaigns will set new standards for online marketing and help us to reach a new and very large group of potential customers."
"oplayo's technology delivers on the untapped potential of online advertising, reaching the broadest possible audience in the fastest, most cost-effective way possible," said Rob Berryman, president of Exile on Seventh. "With oplayo, we are changing the face of banner ads and creating online campaigns that will drive leads and ultimately sales for our clients."
About oplayo
oplayo provides convenient, cost-effective, plug-in-free, Java-based streaming video technologies for fixed Internet and wireless devices. oplayo's products enable faster streaming video delivery, easier viewing and broader audience reach than standard plug-ins or media players. Based on an internationally patented motion vector quantization (MVQ) Java-based technology, oplayo's solutions compress distributed video content into an extremely light packet for both fixed Internet and wireless devices. The end-user's computer or mobile device automatically decompresses and shows the packet with an accompanying small Java applet (approximately 10K). The applet player can be received in only a few seconds, eliminating the need for plug-ins or media players. In addition, sending content with oplayo requires only a standard Web server. Thus companies can maximize their existing Web infrastructure and avoid additional investments in specialized hardware such as streaming video servers.
oplayo's technology can be deployed to virtually any PC or Java-enabled device. Because oplayo is well suited for delivering video via e-mail, it is the optimal solution for innovative marketing and infotainment applications such as music videos, movie trailers, news and sports highlights. The oplayo solution also provides new channels for corporate communications, including investor briefings, Web-based training, customer support and marketing functions.
Founded in 1999, oplayo's U.S. operations are based in Vienna, Virginia, with corporate headquarters in Helsinki, Finland. Oplayo's investors include Nokia Venture Partners and TEKES, the National Technology Agency of Finland. Additional information about oplayo can be found at http://www.oplayo.com.
About AutoTrader.com
AutoTrader.com is the Internet's largest auto classifieds marketplace and a comprehensive main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety tips, financing, insurance or warranty information. Through its strategic alliances with Trader Publishing Company, ADP, Inc., America Online and eBay, AutoTrader.com aggregates in a single location a comprehensive database of 1.5 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide consumers the largest selection of used vehicles in their local market.
AutoTrader.com was created in 1997 and is a majority-owned subsidiary of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP, Inc., eBay, Inc, and the venture capital firm Kleiner Perkins Caufield & Byers. For more information, visit http://www.autotrader.com/ or call 404/269-7359.
About Exile on Seventh, LLC
Founded in 1996, Exile on Seventh is one of the world's largest digital and online media buyers. Past and current clients include Amazon, AutoTrader.com, Bank of America, drugstore.com, eBay, ESPN, Macys.com, Netscape, Omnisky, Sun Microsystems, Sybase, WebMD and WebVan. Exile specializes in the integration of accountability and creativity to deliver superior results for their clients across all media. Their services include strategic consulting, media services, creative development and production, customer intelligence and ROI optimization. For additional information, contact Michael McMahon 415-466-0805.