Razorfish Drives Fast with ACI and Mondadori; The Creation of www.inauto.com Serves as a New On-line Point of Reference for Drivers in Italy

    MILAN, Italy--June 14, 2001--Razorfish, Inc. , the global digital solutions provider, today announced the launch of www.inauto.com, a new portal for Mondadori and ACI, which serves as a point of reference for Italian drivers.
    Razorfish developed the site to address the needs' of drivers while leveraging the strengths of ACI as an authority for technical information and services for drivers and Mondadori for editorial and journalistic, content.
    Razorfish was faced with the challenge of keeping in line with the characteristics of both Mondadori and ACI to create a compelling user-experience. The solution was to providing a clear and accessible structure to an enormous amount of information while combining a current, functional design. Razorfish created graphics that are essential to the design of the portal as well as a consistent and user-friendly page structure with access to information facilitated by various menus. Some of the features included are price lists, second-hand car rates, itineraries and relevant information, and entertaining news such as forum chats, tests and games.
    The launch of the www.inauto.com site is the latest in Razorfish's strategic relationships with leading automotive industry companies such as Ford and Nissan as well as the recent development of the Royal Automobile web site.
    "Collaborating on the first joint Internet operation between Mondadori and ACI, has been a great experience," said Dick Lockard, managing director of Razorfish, Italy. "Working with such clients as Giorgio Armani and Banca Mediolanum, Inauto.com allows us to further establish our presence and ability to create new business and communication opportunities for the Italian market leaders ".
    Opened in 2000, the Razorfish Milan office has gained a wide client portfolio, developing Interactive Television services (Rai, e.Biscom), web sites and portals, (Mondadori/Aci, Samsonite), branding and co-ordinated image (Multimoda Network). Digital Space is a brand new concept entirely developed by Razorfish Italy, who implemented its first application for illycaffe.

    About Mondadori.com

    Mondadori.com was founded in February 2000. After an experimental phase from 1995 to 1998, the Mondadori Group has been focusing more and more on its on-line services by creating a separate business department in March 1999. Later on, in the beginning of 2000, there was a company completely dedicated to on-line publishing. Since the very beginning, Mondadori.com has always been aiming at creating an integrated system of vertical sites in the leading areas of the Mondadori Group: Technology, Women's world, and News. Each area is built using original contents, with the help of the editorial staff of Mondadori magazines (Mondadori.com journalists, specific Mondadori magazines destination sites, computer magazines, Volftp, one of the world leaders for downloading software, games, and images). Since its foundation, Mondadori.com has been evolving through acquisitions and partnerships with some of the greatest Italian and foreign on-line companies. Besides, Mondadori.com has constantly developed its content offer by launching new sites ("Il Mondo di Silvana", "Inauto.com", "MyShow"), updating and enhancing the existing ones.

    About Razorfish

    Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London, Milan, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, AstraZeneca, Deutsche Bank, Nissan-Europe, Coca-Cola Nordic Services, Sony Corporation, Samsonite, and HBO. For more information visit: www.razorfish.com.

    Forward-Looking Statement Disclaimer

    This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future", "enables", "develops", "implements" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.