The Joester Loria Group to Showcase Successful
Programs At Licensing 2001 International; Jeep, YM and
Parents Brand Programs Highlighted
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WHO/WHAT: The Joester Loria Group, founded in 1999 by industry
veterans Debra Joester and Joanne Loria, will showcase
a number of its successful new programs and its
diverse roster of brand clients at Licensing 2001
International. In addition, The Joester Loria Group
will announce three new clients at this year's show:
noted chef, author, illustrator and TV personality,
Mollie Katzen, Bain de Soleil and the new graphics
program from LHA Entertainment, Wanna-B(TM). The
Joester Loria Group highlights include:
JEEP(R) LICENSING PROGRAM
Jeep Consumer Products, a collection of award-winning
merchandise evoking the unique heritage of Jeep,
enjoyed a record year in 2000 with expanded global
distribution that generated a cumulative growth of
over 60%. The Joester Loria Group, the exclusive
worldwide merchandising agency for the Jeep brand, is
continuing to grow the licensing program with the
introduction of new product categories for 2001: Jeep
Mountainboards from MBS and Jeep diaper bags from Baby
Boom, an extension of the new Jeep Infant Products
from Kolcraft.
PARENTS MAGAZINE AND TARGET STORES BRAND PROGRAM
The Joester Loria Group identified the opportunity to
partner with select licensees and retailers to market
and promote Parents Play+Learn products by leveraging
the 75 year old magazine and its extraordinary
relationship with parents. Working closely with Target
stores, The Joester Loria Group and toy licensee,
Battat, developed quality age-appropriate products to
teach and stimulate children at each stage of
development. In 2001, Target is rolling out the
program to an 8-foot section in all of its stores.
Product is selling at specialty accounts, including
FAO Schwarz and Bye Bye Baby.
YM MAGAZINE AND CVS STORES BRAND PROGRAM
After a successful test of hair accessories during
holiday 2000 and the exceptional sales of the YM music
compilation CD, a partnership was developed with YM
Magazine and CVS, a growing retail destination for
teens. The Joester Loria Group is working closely with
CVS to develop YM outposts that are supported with
advertising and promotional marketing. A collection of
YM branded fashion accessories, room decor and
back-to-school products from Designs by Skaffles will
be available at 3200 CVS stores beginning July 2001.
MOLLIE KATZEN
Noted chef, author, illustrator and TV personality,
Mollie Katzen's credits include: her classic Moosewood
Cookbook which has been embraced by generations and
has won her a coveted spot on The New York Times list
of Top Ten Cookbook authors of all time; recently
named one of the top five Industry Leaders by Gourmet
Business; selected as one of the "Five Women Who
Changed the Way We Eat" by Health Magazine. Mollie
Katzen's Cooking Show, based on many of her classic
recipes, ranks as one of the top cooking shows on
public television. Mollie Katzen has been widely
credited with moving healthful cooking into mainstream
American society. Now, The Joester Loria Group will be
working to highlight her strengths as an artist, chef
and cookbook author in a licensing program, which will
include food and cooking products and tabletop items.
Mollie Katzen will be at The Joester Loria Group booth
on Tuesday, June 12th from 9 AM - 6 PM.
WANNA-B
The newest property from LHA Entertainment, Wanna-B is
a diverse graphics program that is inspirational,
aspirational and has attitude to spare! Wanna-B is
based on the desire we all share to be someone or
something, captured in dozens of clever scenarios.
This fun, cutting-edge tween targeted graphics program
offers unique characters appearing in familiar roles
and depicting universal themes. Whether wanting to be
a star athlete, president or just on vacation, Wanna-B
captures the mood. Current Wanna B products include
accessories, undergarments, pillows, plush, cosmetics,
hair accessories, fashion bags and junior apparel. A
number of national chains and trend retailers will
begin to carry plush, domestics, apparel and
accessories for Summer/Back-to-School 2001.
BAIN DE SOLEIL
Welcome to a place more colorful, welcome to the world
of Bain de Soleil. Designed for the woman who has "It"
, Bain de Soleil combines elegance, and technology to
deliver the elusive glow of healthy color all year
round. Initially developed for famed designer Coco
Chanel, Bain de Soliel and its orange gelee
formulation has been a symbol of glamour and
sophistication for 5 decades. The Bain de Soleil
Company, now a division of Schering Plough, has
launched revolutionary new product and relaunched its
classic line of suncare products. The brand will be
supported with an aggressive campaign in key beauty
and lifestyle books. Classic yet modern, this suncare
icon is an eternal symbol of classic elegance.
COPPERTONE
Coppertone is more than the #1 brand in the Suncare
category, it is one of the best loved American icons.
In fact, "Little Miss Coppertone", the little girl and
her Cocker Spaniel, exceeds the recognition of
McDonalds' "Golden Arches" and Nike's "Swoosh".
Coppertone's 93% awareness level is the highest in the
suncare category. Current Coppertone products include
ladies sarongs and beach cover ups, children's apparel
and swimwear, hair accessories, cosmetic cases,
sunglasses and sunglass cases, bags, watches,
footwear, towels and t-shirts.
WHERE: Jacob Javits Convention Center, New York, Booth #1732
WHEN: June 12-14, 2001
CONTACT: Brian Murphy/Amy Friedland -
Freeman Public Relations, (973) 470-0400
