The Auto Channel
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The Largest Independent Automotive Research Resource
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NetInsurance Signs Five New Marketing Partners for Online Auto Insurance

    SAN FRANCISCO--June 11, 2001--NetInsurance.com (www.netinsurance.com), the nation's leading online insurance agency, today announced partnership agreements with five respected websites: BuyerZone.com, Business.com, MostChoice.com, Private Business, Inc. and AIAPonline.
    Through its proprietary platform, technology partnerships, and customer service operation, NetInsurance enables these and other Internet-based businesses to dramatically enhance their online insurance offerings. In a matter of days, NetInsurance's marketing partners can offer highly recognized brands of insurance nationwide, vastly improving their customers' purchasing experience, and capitalizing on the economies of scale the Internet makes possible.
    Auto insurance is a natural for online distribution. It is purchased by virtually every adult in the U.S, amounting to $119 billion in annual premiums. Gomez.com reported in March that more than 28 million consumers, or 30.3% of the U.S. adult active online population, have sought P&C insurance information online.
    What brought these five new partners to NetInsurance? "No one else offers both real-time quote comparison and online purchase completion for so many insurance plans over such a broad geographic area," said Rob MacKethan, president and founder of NetInsurance. "According to our research and to the analysts with whom we've spoken, NetInsurance uniquely delivers on the promise of online insurance purchasing."
    NetInsurance's newest partners are each leaders in their fields, including BuyerZone.com (www.buyerzone.com), the leading provider of purchasing tools and advice for small to mid-sized businesses; Business.com (www.business.com), the most comprehensive online source for business information; MostChoice.com (www.mostchoice.com), a website dedicated to simplifying and accelerating the process of buying insurance and related financial products; Private Business, Inc. (www.privatebusiness.com), the market leader in helping community banks work more effectively with small business customers; and AIAPonline (www.aiaponline.com), the official website of the Association of Independent Accounting Professionals.