Ford Motor Company's Premier Automotive Group Named Official Brand Partner of Pebble Beach Resorts

             Aston Martin, Jaguar, Land Rover, Lincoln and Volvo
         Share Brand Partner status; Lincoln becomes Official Vehicle

    PEBBLE BEACH, Calif., June 7 Solidifying its association
with one of the world's most prestigious locales, Premier Automotive Group, an
enterprise of Ford Motor Company , has signed a multi-year brand
partnership with Pebble Beach Company, including the famed Pebble Beach
Resorts and Pebble Beach Golf Links.
    As part of this initiative, all of the Premier Automotive Group brands
share Official Brand status and Lincoln becomes the Official Vehicle of Pebble
Beach Resorts.
    "Ford's group of premier automotive luxury brands and Pebble Beach Resorts
hold a similar position in the mind of the consumer -- an unparalleled and
invaluable luxury experience," said Victor Doolan, executive director, Premier
Automotive Group.  "Partnering with Pebble Beach Resorts allows us to position
our brands among a very luxury-minded, upscale group of consumers."
    "We are delighted that Ford's Premier Automotive Group has become our
brand partner," said David L. Stivers, Executive Vice President Brand
Management for Pebble Beach Resorts.  "Premier Automotive Group shares our
passion for providing a one-of-a-kind luxury experience for our guests.  With
this relationship, our guests will have a unique opportunity to learn more
about the Premier Automotive Group brands through a variety of driving,
riding, and viewing experiences."
    Each of the Premier Automotive Group brands will maximize and complement
various experiential marketing opportunities within Pebble Beach Resorts
properties.  For example, Volvo plans to make C70 convertibles available to
Pebble Beach guests for driving experiences on "17-Mile Drive," the historic
route through the Del Monte Forest and Pebble Beach Resorts.  Capitalizing on
the prestigious equestrian events held at the Resort, Land Rover is planning
to showcase its vehicles this summer at the Pebble Beach Equestrian Center.
And, Lincoln is providing a luxury fleet of official vehicles for use on the
Resorts' properties and additionally will feature special, seasonal programs.
    The marketing partnership campaign developed for Pebble Beach Resorts will
include print advertising; direct marketing and collateral materials; special
events and promotions; online presence and links; merchandise opportunities
and dealer efforts.  The Premier Automotive Group also will supply Pebble
Beach Resorts with VIP vehicles for use on property and during events.  During
the various promotions, displays will be positioned through the Resorts' many
facilities, using the synergies between Pebble Beach Resorts locales and the
Premier Automotive Group brands.
    In addition to co-branded merchandise, signature vacation packages based
on the unique aspects of each brand and property at the Resorts, and exclusive
new product release events will fuse the distinctive concepts of Pebble Beach
Resorts and the Premier Automotive Group brands.

    About Pebble Beach Resorts
    Purchased in 1999 by an investment group that included Clint Eastwood,
Richard Ferris, Arnold Palmer and Peter Ueberroth, Pebble Beach Resorts is
comprised of: four world-class golf courses: Pebble Beach Golf Links, Spyglass
Hill Golf Course, The Links at Spanish Bay, and Del Monte Golf Course.  The
Resort also includes the famed 17-Mile Drive, The Spa at Pebble Beach, and
three luxury hotels: The Lodge at Pebble Beach, The Inn at Spanish Bay, and
Casa Palermo.  More information is available at http://www.pebblebeach.com .

    About Ford Motor Company's Premier Automotive Group
    The Ford Motor Company's Premier Automotive Group, which includes Aston
Martin, Jaguar, Land Rover, Lincoln and Volvo, will open its new North
American headquarters in Irvine, Calif., later this year.  More information is
available at http://www.ford.com .

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