TACH To Broadcast 24 Hrs
THE AUTO CHANNEL STEPS BACK TO THE FUTURE
Automotive Info Giant Begins Full-Time Broadcast Schedule on DG System's
CoolCast Service
AUTO CENTRAL, June 5, 2001 - Way back in 1987, Bob Gordon and Marc
Rauch
conceived the idea for a round-the-clock television network dedicated to every
aspect of the automotive world. They called the network THE AUTO CHANNEL.
Two
years later, their research and hard work led to the production and
distribution of a limited programmed network via a hybrid distribution system
that consisted of local television stations and cable systems. By 1991, armed
with a proven format; unique techniques and methodology; and supported by a
highly experienced team of broadcasting professionals; THE AUTO CHANNEL was
ready for launch as a 24 hour-per-day, seven-days-a-week network. Plans
included interactive components that would help move conventional television
into the next generation of electronic media.
Unfortunately, the severe limitation of channel availability left the
automotive network at the starting block and without the possibility for
adequate distribution. In 1995, the “new media”, the Internet, gave THE AUTO
CHANNEL an alternate opportunity to launch its interactive network, but from a
different perspective: the interactive component came first. However, holding
true to it’s original intent of providing TV-style content, TACH sought out
ways to deliver TV programming on the net. In February 1996, THE AUTO CHANNEL
became the first regular user of streaming video. Although low speed
connectivity kept much of the Internet audience from watching video and
television programs on THE AUTO CHANNEL Internetwork, the company was able to
set virtually every precedent and ‘first’ in presenting automotive information
on the Internet. THE AUTO CHANNEL presented the first live coverage of motor
sports; the first live coverage of a new vehicle introduction; the first live
broadcast from industry trade and consumer expositions; the first
broadcasts of
automotive television shows; and much more. As of today, hundreds of
thousands
of people watch video on TACH every month, and THE AUTO CHANNEL hosts one of
the largest on-demand streaming video libraries in the entire world.
Now, as television and the Internet march towards their inexorable
convergence, THE AUTO CHANNEL will once again utilize the latest technology to
help turn their dream into reality.
Starting June 23, 2001, THE AUTO CHANNEL will begin broadcasting a
full-time schedule of automotive related television programming as part of the
CoolCast Broadband Network. The CoolCast system will allow TACH to
interactively present a linear broadcast of automotive interest video
programming with direct access to all of THE AUTO CHANNEL’s databases and
on-demand content. The linear broadcast will consist of a complete range of
automotive subjects: everything from consumer & news shows, to enthusiast &
motor sports events, to industry & trade-based shows. CoolCast’s unique
system
and technology will also allow the programs to be viewed in “TV-Quality”.
Other content providers on the CoolCast Network include Bloomberg TV,
The Weather Channel, Court TV, Game Show Network, The Home Shopping Network,
Fashion TV, Adrenaline TV, Gold Label, Islands, The Family Network,
Alternative
Medicine, and PBS.
CoolCast (www.coolcast.com), a division of DG Systems
is
an Internet broadcaster that delivers join-in-progress and stored streaming
video and digital audio combined with regular Web content to PC users.
CoolCast’s scalable architecture benefits service providers and end users with
its ability to stream audio and video content simultaneously to millions of
broadband PC users. The CoolCast portfolio of patented intellectual property
is currently available to broadband Internet users nationwide through
partnerships with DSL and cable TV service providers.
THE AUTO CHANNEL is the world's most complete and comprehensive
automotive information resource. TACH presents 18 distinct subject categories
that cover every aspect of the automotive and motor sports world. Access to
THE AUTO CHANNEL Internetwork can be found at http://www.theautochannel.com.
Overall, visitors to THE AUTO CHANNEL.com will find:
* Over 300,000 pages of Information
* 17 Searchable Databases & Price Guides
* 3,000 New Vehicle Reviews - text, video & audio
* Over 4,000 Streaming Video Programs
* Over 10,000 Streaming Audio Programs
* Nearly 50,000 Archived News Stories
* Live Internet TV & Radio Broadcasts
THE AUTO CHANNEL and TACH are trademarks of The Auto Channel, Inc.,
All
rights reserved. CoolCast is a registered trademark of DG Systems, Inc. All
rights reserved.