NSI Announces Agreement With Armor All in Car Wash Market

    ATLANTA, June 4 National Service Industries
today announced that its NSI Chemicals Group has entered into a five-year
licensing and sales agreement with the Armor All Products Corporation.
    Under the terms of this agreement, the NSI Chemicals Group will
manufacture a host of car wash products under the Armor All Professional brand
name, and Armor All will supply its Armor All Professional Protectant for
exclusive sale by NSI's chemical sales representatives to car washes.  In
addition, the NSI Chemicals Group will create a dedicated sales force to sell
only Armor All branded products.
    "We are very excited about the potential mutual benefits of this business
partnership," said James H. Heagle, president of the NSI Chemicals Group.
"Our first-class sales force and Armor All's brand equity are a formula for
success.  We believe we can increase revenue with our sales reps selling a
product line as well known as the Armor All product line."  Market studies
indicate that Armor All has 98-percent brand recognition among consumers
between the ages of 16 and 54 who maintain their own cars.
    "Through this agreement, the Armor All brand will expand into the $800
million professional car wash market," said Oren Lewin, Armor All's marketing
director.  "This market is growing at a rate of 10 percent a year, and the NSI
sales force has the knowledge, the experience, and the expertise to succeed in
this important channel."
    NSI's Armor All Professional products will begin reaching car washes
around the country as early as August.
    Armor All products include:  Armor All(R) Original Protectant, Armor
All(R) Wipes, Armor All(R) Car Wash, Armor All(R) Tire Foam(R) Protectant, and
Armor All(R) Wheel Cleaner.
    The Armor All/STP Products Company is a wholly owned subsidiary of The
Clorox Company , a multinational manufacturer and marketer of
household products and products for institutional markets.  Founded in 1913,
The Clorox Company, based in Oakland, Calif., has $4 billion in annual revenue
and employs more than 11,000 people worldwide.
    Atlanta-based NSI Chemicals Group, a division of NSI, operates Zep
Manufacturing, Selig Industries, and Enforcer.
    National Service Industries, Inc., with fiscal year 2000 sales of
$2.6 billion, has four business segments -- lighting equipment, chemicals,
textile rental, and envelopes.  Dividends have been paid for the past 65 years
without a decrease.

                    MAKE YOUR OPINION COUNT -  Click Here
               http://tbutton.prnewswire.com/prn/11690X94191173