Chrome Systems Corporation News Release
Chrome and Lease Marketing Partner to
Provide a Complete Leasing Solution For Auto Dealers
The Integration of Chrome's Configuration Technology Into Lease
Marketing's Dealer Link Suite Allows Dealers to Offer
Accurate Side-By-Side Lease Comparisons
PORTLAND, Ore. & DOWNERS GROVE, Ill.--June 4,
2001--Chrome Systems Corporation, provider of automotive data,
configuration technology and commerce solutions, and Lease Marketing,
Ltd., announced today that Chrome's industry-leading configuration
technology has been integrated into Dealer Link(TM), Lease Marketing's
point-of-sale leasing software service.
Lease Marketing's 4,500 automotive dealer customers will now be
able to offer consumers a side-by-side evaluation of vehicle leasing
options using the most accurate automotive data.
"We feel this truly is a marriage of best-of-breeds," said Karen
Dillon, Executive Vice President of Lease Marketing. "By adding
Chrome's configuration technology to our leasing solution we are
delivering the ultimate in dealer control and flexibility."
By combining Chrome's pricing and configuration technology with
the Dealer Link suite, dealers are able to calculate and present lease
options and information in real time for the vehicles configured. If
multiple cars are being considered, Chrome's configuration technology
allows the dealer to show the customer side-by-side comparisons. The
combined solution allows dealers to meet customers' needs for
accurate, independent and comprehensive leasing information, enabling
dealers to improve the customer buying experience and ultimately
increase sales.
"Dealers are searching for effective solutions for selling
vehicles while improving customer satisfaction," said Bob Navarre,
Chrome CEO. "Chrome is pleased to partner with Lease Marketing to
provide this comprehensive leasing solution, serving both the dealer
and its customers."
Lease Link(TM), Lease Marketing's leasing solution that allows
dealers to quickly present lease options and information, thereby
meeting both the customer's need and the dealer's terms for agreement,
is part of the recently released Dealer Link suite of products. In
addition to Lease Link, the Dealer Link suite includes Wizard
Inventory and Custom Finance, which matches customers to inventory and
lenders to create the most profitable deals, and Guest Track, an
advanced software application for dealers' business development
centers that manages customers, salespeople and target markets. The
Dealer Link suite of products provides dealers with a comprehensive,
integrated package that ensures they have the latest and most accurate
information, simplifies the process and increases revenue.
Chrome's desktop vehicle configuration tools, used by about half
of all automotive dealers in the U.S. and Canada, deliver instant
access to in-depth automotive configuration, specification and pricing
information. Chrome's vehicle configurator provides access to more
than 6,000 makes and models and 50,000 standard and optional equipment
choices. By offering customers unbiased, accurate and consistent
vehicle information throughout the dealership and on their Web site,
dealers are able to build customers' confidence and gain their trust.
Chrome: Most Accurate
In a recent independent study CNW Marketing/Research concluded for
the second year in a row that Chrome provides the most accurate online
vehicle pricing and 100% orderable configurations. (See "Chrome Leads
The Market In Automotive Data Accuracy," April 2001).
About Chrome
With more than 12,000 clients, including half of all automotive
dealers in the U.S. and Canada, Chrome provides configuration
technology, software and professional services to produce complete
enterprise solutions for all segments of the retail automotive
industry, including manufacturers, fleet companies, dealers and
Internet sites. Chrome pioneered the technology behind electronic
vehicle configuration and for the past 15 years has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
Chrome provides the North American ordering system for General Motors
and its 8,400 dealers. Chrome sets the standard in ordering systems
for fleet management, serving 15 of the 17 largest fleet leasing
companies. Chrome's automotive dealer clients accounted for more than
half of all new vehicles sold in the U.S. in 2000. The company is
based in Portland, Oregon. For more information, contact
800/936-8906 or www.chrome.com.
About Lease Marketing
Lease Marketing was created over a decade ago and is the largest
provider of leasing software to the dealer and financial industry. The
company was formed to enable dealers to find the best leases for their
customers using the quickest and latest technology. Since the
introduction of the Lease Link program, over five thousand dealers and
financial institutions have utilized this leasing database and have
allowed Lease Marketing to provide an unparalleled level of accurate
and timely information to their clients. In the new millennium, Lease
Marketing continues to grow in both size and diversity of available
products.
Copyright(c) 2001, Chrome Systems Corporation. All rights
reserved.
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CONTACT: Chrome
Dave Thompson, 800/936-8906
DThompson@chrome.com
or
MacKenzie Kesselring, Inc.
Heather Alexander, 503/225-0725
heathera@mkinc.com