Suzuki Posted Best-Ever Sales Gain in May; American Suzuki's
New Flagship SUV is on the Rise
BREA, Calif., June 1 American Suzuki Motor Corporation
posted its best May in the history of the corporation with sales totaling
7,211 vehicles, a 30 percent increase over May 2000. Suzuki's XL-7, the first
affordable small SUV with a third row of seats, posted 2,939 sales out of
5,496 total SUV sales.
"Sales are at an all-time high in May with the rising popularity of the
XL-7," said Gary Anderson, vice president of sales. "It's evident that our
advertising efforts for the XL-7, promoting three rows of seats and rear air
conditioning, have increased nationwide awareness and escalated sales. Also,
the May introduction of the limited edition model with leather trim has added
to the XL-7's robust sale."
The Automotive Division of American Suzuki Motor Corporation (ASMC), in
Brea, Calif., was founded in 1985 by Suzuki Motor Corporation (SMC). ASMC
markets automobiles in the United States through a network of more than
400 automotive dealerships in 49 states.
ASMC's parent company, Suzuki Motor Corporation, is a diversified
worldwide manufacturer, selling a variety of vehicles in 191 countries.
Founded in 1920, it is based in Hamamatsu, Japan.
AMERICAN SUZUKI MOTOR CORPORATION
MONTH END REPORTING
May CYTD
2001 2000 DSR % 2001 2000 DSR %
Change** Change**
SIDEKICK: 0 0 NA 0 0 NA
SIDEKICK IMP: 0 0 NA 0 10 NA
SPORT: 0 1 NA 2 70 NA
X-90: 0 0 NA 0 4 NA
VITARA: 1,049 1,076 -3% 3,335 4,276 -22%
GRAND VITARA: 1,508 2,645 -43% 7,845 12,473 -37%
XL-7: 2,939 0 NA 8,348 0 NA
SWIFT: 241 302 -20% 1,510 1,360 11%
ESTEEM: 1,474 1,541 -4% 5,989 7,278 -18%
TOTAL: 7,211 5,565 30% 27,029 25,471 6%
TRUCK
DOMESTIC
TRUCK: 1,049 1,076 -3% 3,335 4,276 -22%
IMPORT TRUCK: 4,447 2,646 68% 16,195 12,557 29%
TOTAL TRUCK: 5,496 3,722 48% 19,530 16,833 16%
CAR
DOMESTIC CAR: 241 302 -20% 1,510 1,360 11%
IMPORT CAR: 1,474 1,541 -4% 5,989 7,278 -18%
TOTAL CAR: 1,715 1,843 -7% 7,499 8,638 -13%
TOTAL DOMESTIC: 1,290 1,378 -6% 4,845 5,636 -14%
TOTAL IMPORT: 5,921 4,187 41% 22,184 19,835 12%
GRAND TOTAL 7,211 5,565 30% 27,029 25,471 6%
** American Suzuki Motor Corporation, in keeping with industry sales
reporting standards, reports sales comparisons, both month vs. month and
year vs. year, as a Daily Selling Ratio.