Sears Point Raceway Lands Big O Tires as `Season Presenting Sponsor' of Facility

    SONOMA, Calif.--June 1, 2001--Big O Tires and Sears Point Raceway have formed a strategic partnership that will make the major tire retail company the "Season Presenting Sponsor" of the raceway.
    The four-year partnership will also make Big O Tires the "Official Tire Retailer of Sears Point Raceway." Big O Tires will be included in all media advertising and direct mail campaigns originating from Sears Point Raceway. The company will also receive a significant signage package at the raceway and have promotional rights to the Sears Point Raceway name and logos.
    "Big O Tires has been an outstanding promotional partner for many years and we are excited to bring that relationship to this new level," said Steve Page, President and General Manager at Sears Point Raceway. "With the dramatic changes under way at Sears Point, this is a terrific opportunity for both of us to build value for our customers."
    Big O Tires begins its relationship with Sears Point Raceway as the facility continues work on its $35 million modernization plan that will transform the raceway into one of the premier entertainment and motorsports venues in the country.
    "We are looking forward to a great partnership with the new Sears Point Raceway team," said Sharon Lane, Regional Director of Marketing at Big O Tires. "Big O Tires is in the midst of phenomenal growth. We just opened our 500th tire and automotive location this month. The Sears Point racing sponsorship is the perfect tie-in to make customers aware of our new stores and expanded lines of products and services."
    "We are very excited about our partnership with Big O Tires," said Tim Schuldt, Vice President of Sales/Marketing at Sears Point Raceway. "Their financial and promotional commitments are going to be an integral part of us growing the business at the 'new' Sears Point Raceway. We are also excited about driving Big O Tire's business with the most loyal sports fans in the Bay Area."
    Sears Point Raceway is owned by Speedway Motorsports Inc , a leading marketer and promoter of motorsports entertainment in the United States. SMI also owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway, Las Vegas Motor Speedway and Texas Motor Speedway. SMI also provides food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.