Ford Motor Company's May U.S. Sales Decline 10.5%
Ford Explorer May Sales Are Highest This Year As All-New Model Continues
To Gain Share in SUV Market
DEARBORN, Mich., June 1 -_ U.S. customers purchased or leased
372,798 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land
Rover dealers in May, down 10.5 percent from last year's record May sales.
"I would like to thank our dealers," said Martin Inglis, Vice President,
Ford North America. "Once again, they have demonstrated their commitment to
customer satisfaction, and that they are the No. 1 retail organization in the
car business."
Sales highlights for the month included:
* Jaguar, Volvo and Land Rover dealers all reported record May sales.
* Lincoln Mercury dealers reported improved showroom traffic and sales of
Lincoln Town Car, Continental, LS, and Navigator resulting from an attractive
financing program offered by Ford Credit. Lincoln sales were 17,118, down 1.4
percent from a year ago. In addition, Mercury Mountaineer sales were 4,368,
up 4.5 percent.
* Ford Explorer, America's best selling sport utility vehicle, achieved
May sales of 36,904, its highest sales month in 2001. Since the introduction
of the all-new 2002 model, Ford Explorer's share of segment has increased
every month. Customer feedback about the new 2002 Explorer has been extremely
positive and has contributed to the vehicle's continued success.
"The redesigned 2002 Explorer has generated a lot of excitement from both
our customers and our salespeople," said Bert Boeckmann, owner and president
of Galpin Ford, the world's largest Ford dealer and Ford Motor Company's
number one selling SUV dealer since the Explorer's introduction in
1990. "Customers overwhelmingly cite the improved performance and handling,
body styling and third row seating as their favorite new features."
* Ford dealers delivered a record number (69,525) of "No Boundaries"
sport utility vehicles (Ford Escape, Explorer, Expedition, and Excursion).
Ford is the best-selling brand of SUVs and one of the few brands to have
achieved higher year-to-date sales of SUVs.
* Ford F-Series pickup, America's best selling truck, achieved May sales
of 75,952.
The company also announced further production actions to support the tire
replacement program. Ford Ranger production at the Twin Cities (MN) and
Edison (NJ) plants will be suspended the week of June 11. Previously, the
company announced that production at the Twin Cities and Edison plants would
be suspended for two weeks beginning May 28 and that Louisville production
would be suspended the week of June 4. In total, 31,000 light trucks (8,000
Ford Explorers and Mercury Mountaineers and 23,000 Ford Rangers and Mazda B
Series pickups) have been cut from the company's second quarter North American
production. Presently, the company plans to build 1,130,000 cars and trucks,
down 14 percent from the second quarter 2000.
FORD MOTOR COMPANY MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
Car and Truck Sales By Brand
Ford 307,806 346,501 -11.2% 1,361,809 1,541,430 -11.7%
Mercury 29,328 37,015 -20.8 132,580 168,668 -21.4
Lincoln 17,118 17,353 -1.4 70,032 83,894 -16.5
Jaguar 4,073 4,012 1.5 16,820 18,662 -9.9
Volvo 12,091 11,779 2.6 50,692 53,975 -6.1
Land Rover 2,382 1,945 22.5 9,511 10,606 -10.3
Total Ford
Motor
Company 372,798 416,660 -10.5% 1,641,444 1,866,629 -12.1%
Memo: Cars and Trucks
Cars 151,647 172,692 -12.2% 645,069 770,509 -16.3%
Trucks 221,151 243,968 -9.4 996,375 1,096,120 -9.1
Total Ford
Motor
Company 372,798 416,660 -10.5% 1,641,444 1,866,629 -12.1%
Memo: Selling Days 26 26 128 128
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's 2000 sales (May and May year-to-date) exclude Land Rover.
FORD BRAND MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
Crown Victoria 9,904 10,090 -1.8% 40,516 42,802 -5.3%
Taurus 36,459 43,068 -15.3 156,457 173,081 -9.6
Focus 27,908 26,050 7.1 113,274 121,884 -7.1
Mustang 17,448 19,674 -11.3 72,523 78,333 -7.4
Escort 8,410 12,005 -29.9 37,731 48,903 -22.8
Contour 0 3,016 -100.0 0 30,423 -100.0
Total Ford Cars 100,129 113,903 -12.1% 420,501 495,426 -15.1%
Escape 13,362 NA NA% 69,372 NA NA%
Explorer 36,904 44,202 -16.5 154,434 195,397 -21.0
Expedition 15,923 20,362 -21.8 76,391 86,116 -11.3
Excursion 3,336 4,299 -22.4 14,523 20,137 -27.9
Econoline/
Club Wagon 15,346 18,830 -18.5 73,093 80,015 -8.7
Windstar 15,398 24,413 -36.9 77,013 111,960 -31.2
Ranger 30,478 33,739 -9.7 126,949 159,521 -20.4
F-Series 75,952 85,506 -11.2 345,310 387,724 -10.9
Heavy Trucks 978 1,247 -21.6 4,223 5,134 -17.7
Total Ford
Trucks 207,677 232,598 -10.7% 941,308 1,046,004 -10.0%
Total Ford Brand 307,806 346,501 -11.2% 1,361,809 1,541,430 -11.7%
LINCOLN AND MERCURY BRAND MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
Grand Marquis 10,759 11,843 -9.2% 48,649 56,599 -14.0%
Sable 9,525 11,116 -14.3 48,011 48,393 -0.8
Cougar 2,936 4,566 -35.7 11,964 18,150 -34.1
Mystique 0 1,763 -100.0 0 12,210 -100.0
Total Mercury Cars 23,220 29,288 -20.7% 108,624 135,352 -19.7%
Town Car 7,576 7,091 6.8 29,590 35,851 -17.5
Continental 1,781 2,068 -13.9 9,233 9,698 -4.8
LS 4,708 4,551 3.4 17,477 21,545 -18.9
Total Lincoln Cars 14,065 13,710 2.6% 56,300 67,094 -16.1%
Total Mercury
and Lincoln Cars 37,285 42,998 -13.3% 164,924 202,446 -18.5%
Villager 1,740 3,549 -51.0% 8,311 13,818 -39.9%
Mountaineer 4,368 4,178 4.5 15,645 19,498 -19.8
Total Mercury
Trucks 6,108 7,727 -21.0% 23,956 33,316 -28.1%
Navigator 3,053 3,643 -16.2 13,732 16,800 -18.3
Total Mercury
and Lincoln
Trucks 9,161 11,370 -19.4% 37,688 50,116 -24.8%
Total Mercury
and Lincoln
Vehicles 46,446 54,368 -14.6% 202,612 252,562 -19.8%
Total Lincoln Brand 17,118 17,353 -1.4% 70,032 83,894 -16.5%
Total Mercury Brand 29,328 37,015 -20.8 132,580 168,668 -21.4
JAGUAR BRAND MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
XJ 816 1,001 -18.5% 3,882 4,730 -17.9%
S-TYPE 2,818 2,384 18.2 10,752 11,017 -2.4
X-TYPE 0 NA NA 0 NA NA
XK 439 627 -30.0 2,186 2,915 -25.0
Total Jaguar 4,073 4,012 1.5% 16,820 18,662 -9.9%
VOLVO BRAND MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
S40 2,719 2,666 2.0% 10,026 12,209 -17.9%
V40 386 721 -46.5 1,430 2,495 -42.7
S60 3,361 NA NA 14,020 NA NA
S70 24 2,647 -99.1 201 11,511 -98.3
V70 1,317 2,807 -53.1 6,190 12,094 -48.8
V70 XC 1,931 NA NA 7,868 NA NA
C70 520 546 -4.8 2,238 2,477 -9.6
S80 1,833 2,392 -23.4 8,719 13,188 -33.9
S90/V90 0 NA NA 0 1 NA
Total Volvo 12,091 11,779 2.6% 50,692 53,975 -6.1%
LAND ROVER BRAND MAY 2001 U.S. SALES
May Month DSR % May CYTD DSR %
2001 2000 Change 2001 2000 Change
Range Rover 456 376 21.3% 1,832 2,317 -20.9%
Discovery Series II 1,926 1,569 22.8 7,679 8,289 -7.4
Total Land Rover 2,382 1,945 22.5% 9,511 10,606 -10.3%
